Former Netconcepts Press
Businesses move into blogosphere
As corporates catch on to blogging as a marketing tool, Netconcepts’ President Stephan Spencer has helped many companies set up a business blog. He says the best blogs are those that develop a loyal following, which is all about being real.
Read MoreREI boosts sales via keywords
Outdoor equipment and clothing company REI used SEO to boost its sales after seeing its competitors achieve consistently higher rankings in the search engines than they were.
Read MoreLive from ACC: Power Forum Packs a Punch
This week at the annual ACCM conference in Orlando, FL, attendees gained a marketers share of Web insight at the Annual Catalog Conference’s power forum and brunch. Moderated by Sherry Chiger, editorial director, Multichannel Merchant, panelists Stephan Spencer, founder and president of Netconcepts, Ken Burke, president/CEO of Market Live, and Amy Africa, president of Creative Results shared their wealth of search engine expertise.
Read MoreWill Blogs Become the Ultimate Marketing Tool?
The once neutral territory of the blogosphere is enticing corporates who have awoken to the fact that business blogging entails relatively low startup costs. It’s potential for ROI hasn’t been ignored either.
Read MoreSearch Engine Strategies Experts on Web Feeds, Blogs & Search
In a panel presentation to SES New York, Stephan Spencer encourages companies to offer complimentary RSS feeds. “Give them away” he says, and make it easy for your readers to subscribe. Store promotions, clearance specials, upcoming events, and new arrivals all offer great content for your readers.
Read MoreVerizon’s SuperPages.com signs up Netconcepts
US telecommunications giant Verizon already has 5 million pages in Google and 7 million pages in Yahoo! but Netconcepts President Stephan Spencer says there is room for improvement. It is all about making sure every page is indexed by the search engines as his company devotes six team members to the job.
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