REI boosts sales via keywords
Outdoor equipment and clothing company REI used SEO to boost its sales after seeing its competitors achieve consistently higher rankings in the search engines than they were. They enlisted Netconcepts to do a complete site audit and implement SEO strategies like keyword research and, what is more, the initiatives had the full support of upper management.
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Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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