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When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]

Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]

Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]

In 2020, many businesses across all sectors learned what a pivot to digital meant. Those that already knew learned how to accelerate this shift to meet rapidly changing consumer needs. The pandemic showed how important digital infrastructure is to a business, whether in retail, services, or even digital products. Throughout the pandemic, we saw innovative […]

When you have a brick-and-mortar shop, you build a reputation on your products and services. You would think the same goes for your online presence, but it’s a bit more complicated than that.

Google has announced another change to their algorithm, called Core Web Vitals, coming in May 2021. Google’s algorithm changes every so often, sometimes announced and other times not. These changes can leave website owners scrambling, especially if they’re unannounced ahead of time.

A good SEO knows the importance of monitoring the discussions going on in your comments and in your forums. It’s for several reasons – it is a great way to get insight into what your visitors want, but it is also important for reputation management and for spam management. It should be noted, however, that […]

We at Netconcepts love sharing our passion for SEO, ecommerce, PPC, and online marketing in all its facets (blogs, email, RSS, microsites, etc.) and educating others on ways they can get more from their Internet marketing initiatives. Upcoming seminars, panels and workshops Search Engine Optimization & Marketing with Stephan Spencer, an AMA Training Series (January […]

MADISON, WI â?? December 2, 2009 â?? When consumers went looking for their holiday bargains this year, more than ever before turned to online search engines rather than standing in lines. Netconcepts, a leader in natural search marketing conducted a study across a sampling of its online retail clients. These retailers averaged an increase of […]

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Ever sigh to yourself, “There just aren’t enough hours in the day!”? Well you’re not alone. Most of us are overloaded and under-resourced. But it doesn’t have to be that way. And managing your time more efficiently isn’t the answer. Read on to learn the secrets of stress-free productivity…

Netconcepts will be well represented at this year’s Shop.org annual summit in Las Vegas, September 21-23. These are very informative sessions you should attend: Stephan Spencer will be moderating “Extreme Makeover – SEO Edition,” where several websites will be deconstructed, then reconstructed with functional mockups using improved optimization. Brian Klais will participate in the panel […]