Announcement: Speaking Engagements & Past Presentations

December 27th, 2009

We at Netconcepts love sharing our passion for SEO, ecommerce, PPC, and online marketing in all its facets (blogs, email, RSS, microsites, etc.) and educating others on ways they can get more from their Internet marketing initiatives.

Upcoming seminars, panels and workshops

Archives of past presentations

Browse by topic:

Or browse them all below. Presentations are organized in reverse chronological order.

Bloggers Aren’t at Fault for Comments Made on Their Site

November 15th, 2010


A good SEO knows the importance of monitoring the discussions going on in your comments and in your forums. It’s for several reasons – it is a great way to get insight into what your visitors want, but it is also important for reputation management and for spam management. It should be noted, however, that you have no legal responsibility to do so (disclaimer: I am not a lawyer, and this is not legal advice) or for what gets posted by users in your comments and forums.

I’ve been in a protracted legal battle with Barbara Bauer of Barbara Bauer Literary Agency, Inc. for several years. Surprisingly, Internet giant Wikimedia Foundation which runs Wikipedia was also targeted in this lawsuit. Bauer alleged that Wikimedia, me, and various other defendants, had conspired to defame and interfere with her business. Laughable, right? Specifically, I was being targeted due to user comments posted to WritersNet, an authors’ directory and online community that I founded in 1994. Thankfully, the court determined that section 230 of the Communications Decency Act bars liability for publishing the statements of others and the frivolous case was dismissed. In case you are interested, you can take a look at the Order of Dismissal here.

The lesson here is that just because legally you are not liable for user contributions, it doesn’t mean you won’t get sued. Anyone can file a lawsuit for anything; the filer just won’t have a case against you.

Remember too that Google will take notice if you have a lot of spammy or otherwise unsavory comments on your site and may ding your site in the rankings. So keep tabs on what is going on in your forums and comments. Also consider putting a Terms of Use in your site to further protect your legal rights. Good luck out there!

Netconcepts Reports 34% Year-over-Year Increase in Retail Natural Search Sales for Black Friday through Cyber Monday

December 2nd, 2009

MADISON, WI â?? December 2, 2009 â?? When consumers went looking for their holiday bargains this year, more than ever before turned to online search engines rather than standing in lines.

Netconcepts, a leader in natural search marketing conducted a study across a sampling of its online retail clients. These retailers averaged an increase of 34% in revenue from natural search over the same time period last year.

The study by found that Black Friday through Cyber Monday natural search trends were much higher for companies using best practices for natural search optimization. Their study included research from major online retail search clients using Netconceptsâ?? patent-pending automated natural search marketing technology, GravityStreamTM.

â??Our study shows that natural search is significantly outperforming the year over year retail growth numbers being reported for the 2009 holiday kickoff weekend,â? said Brian Klais, Executive Vice President of Search for Netconcepts. â??Sites optimized for natural search get their shoppers directly to the products they are seeking. Conversion rates for these shoppers are substantially higher as well,â? said Klais.

Netconceptsâ?? research further shows that Cyber Monday is not a one day phenomenon. Studies from recent years show that every Monday between Thanksgiving and Christmas continues to increase in traffic as the holiday grows nearer. Peak traffic occurs mid day in each time zone, indicating that most consumers are shopping and buying during their lunch hours.

Netconcepts, the leading provider of natural search marketing, offers automated natural search technology and value added services tailored to help retailers drive online sales. For the largest retail brands, Netconceptsâ?? GravityStream solution is an award winning, patent pending SaaS technology that powers the natural search channel. Netconcepts serves retail brands such as Cabelaâ??s, Northern Tool, Ann Taylor, Campmor, Woolrich, and Builderâ??s Square, among many others. Founded in 1995, Netconcepts is headquartered in Madison, Wisconsin, with offices in Auckland, New Zealand and Beijing, China.

SEO: Search Engine Rankings Vary Among Searchers

September 17th, 2009


Originally published in Practical Ecommerce

Marsha, Marsha, Marsha…. Rankings, Rankings, Rankings
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If you really want to measure the effectiveness of your SEO campaign, stop obsessing about rankings.

Search engine rankings remain a ‘nice’ diagnostic tool and should be tracked as a metric, but rankings are not the most telling measure of SEO success.

Rankings Can Be Different for Each Searcher and the giant success or dismal failure that a particular ecommerce merchant perceives may be isolated to his or her search results. Truly understanding the search factors for your site is one of the most effective ways of helping your team focus on the measures that really matter, and halting obsessive rank checking.

Which factors influence the search results for individual users….Read more.

Marketers, It’s Time to Hop Off the Time Management Treadmill

September 12th, 2009


Originally published in MarketingProfs

Ever sigh to yourself, “There just aren’t enough hours in the day!”? Well you’re not alone. Most of us are overloaded and under-resourced. But it doesn’t have to be that way. And managing your time more efficiently isn’t the answer. Read on to learn the secrets of stress-free productivity…

Continue reading »

See Netconcepts at

August 31st, 2009

Netconcepts will be well represented at this year’s annual summit in Las Vegas, September 21-23. These are very informative sessions you should attend:

Stephan Spencer will be moderating “Extreme Makeover – SEO Edition,” where several websites will be deconstructed, then reconstructed with functional mockups using improved optimization.

Brian Klais
will participate in the panel discussion “40+ Specific Things You Can Do to Make More Money Next Week” showcasing tips that will have an immediate affect on your bottom line.

To make an appointment to talk with Netconcepts at, please complete the contact us form and let us know how to reach you at the show.

Web Search Headed from GUI to LUI

August 12th, 2009


Originally published in talks about a “smarter” web with Stephan Spencer at Search Engine Strategies in San Jose, CA.

Web Search Headed from GUI to LUI.

Link Economics 101: A Prerequisite for Advanced SEO

August 7th, 2009


Originally published in Search Engine Land

Read Stephan Spencers latest article in Search Engine Land discussing effective and profitable link building for SEO.

Link Economics 101: A Prerequisite for Advanced SEO.

Yahoo! – Microsoft Bing Deal

July 31st, 2009


Originally published in MultiChannel Merchant

Stephan Spencer comments to MultiChannel Merchant on the Yahoo!/Microsoft Bing deal.

Mega Session: SEO Vets Take All Comers

SMX Advanced — Seattle, WA

June 3rd, 2009


This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land


Greg Boser, President and CEO, 3 Dog Media Bruce Clay, President, Bruce Clay, Inc. Vanessa Fox, Contributing Editor, Search Engine Land Todd Friesen, President, Oilman SEO Rae Hoffman, Owner, Sugarrae Internet Consulting Stephan Spencer, President & CEO, Netconcepts Brett Tabke, CEO,, what is oxymorphone