Netconcepts

Specialists in SEO, web dev, online marketing

Book A Free Strategy Call
  • About
    • Problems We Solve
    • Who We’re Not a fit for
  • Services
  • Results
  • Learn
    • Learning Center
    • Courses
    • Blog
    • Podcasts
  • Press
  • Contact

Cabela’s Derek Fortna on SEO

Cabelaâ??s, a direct marketer and specialty retailer of hunting, fishing, camping and related outdoor merchandise, needed to revamp its SEO game plan for the 2006 holiday season. Prior to the fall of 2006, only a handful of static category and product pages were optimized. With its Web site approaching 50,000 product pages and more than 200,000 unique products, such as â??hunting socks,â?? â??compound bowsâ?? and â??riflescope accessories,â?? the company required a more robust natural search solution. So it turned to software provider Netconcepts to update its site with GravityStream, a natural search management platform that helped Cabelaâ??s gain a real-time, Web-crawler version of its site and allowed the company to optimize existing pages without rebuilding the entire site. This resulted in a 200 percent traffic increase and a 50 percent online sales increase within the first six months of implementation. Currently, there are more than 40,000 pages driving traffic to Cabelaâ??s site. This week, TM Tipline spoke with Cabelaâ??s Marketing Programs Manager Derek Fortna about the implementation.

Target Marketing: What preparation did Cabelaâ??s complete before implementing the search management platform?
Derek Fortna:The technical team had to implement some server side rules and apply some tags to the Web site. The process was completed over a total time spend of about 10 hours over the course of thirty days, and the software team handled the other aspects.

TM: What, if any, challenges did Cabelaâ??s face when implementing the search management platform, and how did it work through those challenges?
DF: Things went smoothly. The software team planed the implementations cooperatively with us to ensure the solution stays true to the business strategy, the user experience on the site and takes into consideration things such as merchandising.

TM: How did creating a real-time, Web-crawler version of Cabelaâ??s site allow you to optimize your existing pages without forcing a complete site rebuild?
DF: First, itâ??s important to understand that the pages that GravityStream generates are optimized user experiences for both human and nonhuman users. Having descriptive copy on a page, rather than only images, is good for everyone. The program allowed us to use natural search optimization without having to worry about the heavy lift of redesign. The program does this by creating on-the-fly pages that are based on a set of business rules created during the program implementation.

TM: What results have you seen since implementing the search management platform? How significant was the increase in Google rankings?
DF: Cabelaâ??s enjoys page one, and in lots of cases, much higher rankings on a number of long-tail, unbranded terms that generate a large quantity of new-to-file Web purchases. For example, we now have higher rankings on terms like â??hunting socks,â?? â??boat seatsâ?? and â??camp chairs.â?? The increase across the board for Cabelaâ??s was significant. The new program shattered indexation goals by 45 percent, which led to 200 percent more traffic and 50 percent more sales. Cabelaâ??s brand is well positioned in over 200,000 long-tail search markets, with over 40,000 pages driving traffic.

buy oxymetholone anadrol androlic online

Comments

The Art of SEO

Chapter 7:
Content Marketing

From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.

Get Free Chapter

Related Posts

Blog Images

Your Ultimate Guide to Google Penalties

When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]

Read More
Blog Images

Using Psychology to Boost Your Conversion Rate Optimization

Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]

Read More
Blog Images

How to Master Social Selling on LinkedIn

Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]

Read More
As seen on
NBC ABC CBS Fox CW Haryard adweek foundr cnet
Capsule Bar Img
Will your content marketing turn readers into customers?

Download chapter 7 of The Art of SEO, Content Marketing

Download Now
netconcepts
  • submenu
    • About
    • Services
    • Problems We Solve
  • submenu
    • FAQ
    • Results
    • Who We’re Not a fit for
  • submenu
    • Case Studies
    • Testimonials
    • Learning Center
  • submenu
    • Courses
    • Blog
    • Podcasts
  • submenu
    • Press
    • Contact
netconcepts
© 2021-2022 Netconcepts. All Rights Reserved. Terms of Use Earnings Disclaimer Privacy Policy
Book

The Art of SEO

Chapter 7: Content Marketing

Yes, this is the book that Seth Godin referred to as “Hype-free, data-rich, and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”

Want to sharpen your SEO chops?...
start out with an appetizer before you dig into the main course!

Get Free Chapter
  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube