AMain Hobbies is a leading online retailer of remote controlled cars, planes, drones, and other toys based in Chico, California. AMain operates an e-commerce site with over 60,000 product pages. As you can imagine, a site that large is a significant challenge to optimize. In 2013, AMain found that although they were receiving a substantial amount of organic traffic, they were not ranking for many key product terms in their niche. In fact, over 30% of their traffic at that time was coming from branded searches like “amain hobbies”. AMain knew that missing out on product searches meant one thing: they were also missing out on sales!
Praise From Thought Leaders
What I do know though is that Stephan Spencer is the smartest cat I know in the world about SEO. I know because he does it every day for himself and his clients.
G’Day Lads, Taki Moore here. So, SEO. I don’t know about you, but A. I know it’s important, B. I know I don’t know very much about it. What I do know though is that Stephan Spencer is the smartest cat I know in the world about SEO. I know because he does it every day for himself and his clients. He’s written not just the book but THE book on the topic. So if you need SEO help, you should probably check him out.Read MoreLess
Founder, Coach Marketing Machine
He’s a thought leader, the real deal
I’ve known Stephan for many years from the conference speaking circuit. He’s a thought leader, the real deal. Anytime he speaks or writes, you should stop and pay attention.Read MoreLess
Author of Repped: 30 Days to a Better Online Reputation
I know Stephan this man is a genius… top guy in the SEO business
I know Stephan, and I want to tell you something, this man is a genius. He’s considered to be the top guy in the SEO business.Read MoreLess
Entrepreneur, Author & Peak Performance Strategist
Client Case Studies
Branded Terms Made Up 30% Of This Site’s Traffic—Now Their Conversion Rate Is Through the Roof
How I Grew This Website’s Organic Traffic by 554% in Just 12 Months
John Rampton is an expert in content marketing. If there’s one thing he knows, it’s how to write copy. When he started Due.com, an online payments processing service, he knew exactly what type of content he needed to engage his customers and get them excited about the company. But John is the first to admit that he doesn’t know that much about the technical side of SEO. Like any smart business owner, he understands his blind spots, and seeks out experts to help him fill in the gaps. While he knew what the people coming to his site wanted, he just wasn’t sure whether Google’s algorithms would love his content too.
Here’s How I Helped Numerologist.com Boost Their Organic Traffic by 570% in Just 12 Months
Numerologist.com is one of the leading numerology portals on the web. Since its inception in the late 90s, the site has provided a wealth of information on numerology, astrology, relationships, and personal growth to a growing audience. Over its lifetime, Numerologist.com has developed a dedicated following and a reputation as an innovator for products such as their interactive numerology reading.
How We Took Everipedia’s Pinterest Account From 31 Monthly Viewers To Over 1,000,000
Everipedia is heralded in the press as “The new Wikipedia.” However, Everipedia has much more to offer than Wikipedia. While covering everything Wikipedia does, Everipedia’s is fundamentally an Encyclopedia of Everything. Its core strength lies in the fact that it covers many subjects Wikipedia doesn’t (and won’t.) Everipedia uses blockchain technology to help fulfill a vision for a world where all knowledge is available to all people. They have succeeded in taking the Online Encyclopedia into the Modern Age.
Wow Your Prospects with Jill Nelson
It’s a strange world we live in where it’s considered inappropriate to call without texting first. Isn’t placing unannounced calls exactly what phones are for? I remember the days where I could call my friends or even prospects out of the blue and it was totally fine. Regardless, the phone is often still your first touch point with prospects and their first impression of you. No one knows better how to capitalize on the opportunity of the inbound phone call than Jill Nelson. Jill is the Founder and CEO of Ruby Receptionists and my guest for this episode. She is an award-winning businesswoman who started Ruby in 2003 and had scaled it to a thriving company with over 500 staff achieving double-digit growth every year since its inception. She offers virtual receptionist services to business owners and so far, her army of 400 receptionists have answered 50 million phone calls. If you care about customer experience, then you’ll absolutely want to hear what Jill has to say in this wide-ranging conversation. She reveals her secrets to mastering the prospect’s first impression, how to wow customers and her secrets to the perfect phone script.
His Marketing Will Give You Goosebumps with Blair Gorman
Have you ever had a numerology reading? Are you superstitious about numbers? My guest is Blair Gorman, the Founder of Numerologist.com, one of the most popular and successful numerology sites on the web. You may be wondering what numerology has to do with marketing? Whether you swear by your destiny number or not, you can definitely learn some amazing lessons about digital marketing from this show. That’s because Numerologist.com is a powerful innovator in online marketing and has been for years. They are so innovative that at one time Google used them as a case study. Blair is often miles ahead of his competitors when it comes to embracing cutting-edge techniques. He’ll be talking about interactive Video Sales Letters or VSLs, augmented reality, virtual reality, social media, how to write killer copy and most importantly, how to incorporate it all into a marketing strategy that generates impressive growth. Number 185, which is this episode’s number, in numerology is all about professional success, material abundance, and new beginnings. Keep tuned in because this episode might be your lucky number.
This Publishing Giant Does SEO Differently with Dan Gaul
Digital publishing is a tough business. But one brand that’s thriving is Digital Trends, the largest independent tech publisher in the US. Based in Portland, Oregon, the site receives over 30 million visitors a month. Digital Trends has also grown to include a popular Spanish language version of the site and a men’s lifestyle brand, The Manual. What sets Digital Trends apart from the competition is the unique approach of co-founders Dan Gaul and Ian Bell to content, revenue, and cultivating their audience. On this episode number 188, Digital Trends co-founder and CTO Dan Gaul is joining me to discuss the rise of Digital Trends and some of the secrets to their success, and how these secrets can be applied to you and your business. Stay tuned for some of Dan’s insightful views on content, SEO, recruitment and much more.
How to Grow a Site from 0 to 6 Million Visitors with Chris Parker
Starting up a business is fraught with stressors and unknowns. And especially these days with what’s happening in the world – the pandemic, the global recession. Some of us are blessed with that entrepreneurial gene that tells them, “go for it!” But most of us are wary of walking away from the security of paychecks and benefits.
Fast-Forward Your Marketing with Daniel Liebeskind
The internet has been an incredible tool for opening up the world in so many ways, and blockchain technology takes this to a whole other level. When it comes to marketing, some of the most innovative and nimble companies out there are in the blockchain sector. And Everipedia is no exception, serving as a great example of this kind of forward-thinking. My guest today is Daniel Liebeskind, Chief Product Officer at Everipedia. Daniel is an experienced software engineer with a background in investment banking and venture capital.
A View into the World of AI and Ecommerce with Ali Najafian
Ali Najafian is the CEO and founder of Alfred Intelligent, and he’s a true innovator and a client. Alfred Intelligent is better known by the brand it owns and operates, Trendy Butler. Trendy Butler is a men’s clothing subscription box service that curates looks and sends them to customers on a monthly basis. The stylist working behind the scenes at Trendy Butler is an AI algorithm. Think of it as a matchmaker, but for your new style, instead of your new spouse. In this episode Ali and I talk about how to use AI and other innovative tech not to curate looks, but to enhance your marketing. Stay tuned for an information-packed and inspiring episode!
In terms of ROI, it was a sizable investment for us at the time but absolutely worth every penny. He’s certainly a thought leader.
The first thing I wanted to point out was how technical he was, his technical ability, how cutting edge some of the concepts he brought to the table were, the observations that he had. We were facing a lot of technical challenges at the time, and he was really efficient in diagnosing those problems, pointing those out, and giving us a clear path to remedy those problems.Read MoreLess
(former) SEO Lead, Zappos
We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date
As a means of raising the profile of The Carter Center and driving traffic to our website, Stephan Spencer suggested that President Carter write a blog. We took that suggestion, developed a strategy around a trip to the West African countries of Togo, Ghana, and Mali, and posted regular blogs from President Carter (with photos, sidebars and news stories, and links to related material on our site) over the course of eight days.Read MoreLess
Office Of Public Information,
The Carter Center
Under his guidance, we re-engineered our online business on a level that was far superior to what we could have accomplished alone. It was well worth the investment.
“Stephan’s SEO audit identified some major problem areas in our site that had eluded us. That, along with his expert assistance in creating a more authoritative link profile, was pivotal in successfully resolving a manual action and setting us up for long-term success in Google. Under his guidance, we re-engineered our online business on a level that was far superior to what we could have accomplished alone. It was well worth the investment.“Read MoreLess
I recommend Stephan without reservation
Working with Stephan was without a doubt one of the best investments we’ve made. After implementing only half of Stephan’s recommendations, our organic traffic went up 70%, which is not easy when you already have 90,000 daily organic visits and you’ve optimized your site a whole lot over the years. I recommend Stephan without reservation.Read MoreLess
Founder and CEO, Streema Inc.
He was key to turning my business from an idea into reality
I will rarely write a review such as this and frankly, Stephan doesn’t need any more accolades, however, he was key to turning my business from an idea into reality. He defined our entire digital strategy (including the blog, podcast and explainer video), and even created our brand from scratch. Going into it, my 18-year company was American Response, Inc. and we didn’t even have a web site.Read MoreLess
President and CEO, Skycover
After the first time going through Part 1 and 2 of the course I can say it’s great value for the money
After the first time going through Part 1 and 2 of the course I can say it’s great value for the money. About Search Console I knew the basics – I did only setup the accounts for my customers and clicked a little here and there. Now I have a guideline to get the full picture!Read MoreLess
Werner Laske, WELA Ltd.
Here’s a person who knows what’s hot even before it’s lukewarm
I’m Steve Spangler and I love to do stuff like this. But there’s no way I’d get invited as a science guy and do any of these cool things on television unless I can get found, unless I had an online presence, unless I had a body of work that people could examine online and truly understand and come to the conclusion that I was the expert that they needed in science education.Read MoreLess
Speaker Hall of Fame inductee,
Emmy award–winning television personality,
Guinness World Record holder,
founder of SteveSpanglerScience.com
He’s definitely one of the good few guys in SEO
I’m an SEO specialist for the past 5 years and I worked with Stephan for about a year on a bigger project, it turned out great. As we go along and things come up, Stephan’s always one I go to for further information, I tell our great ideas, he’s definitely one of the good few guys in SEO.Read MoreLess
SEO Specialist, CBS Interactive (CNET).
Working with an expert
Working with an expert like Stephan has been amazing. Stephan and his team helped my site recover from a manual Google penalty. He literally wrote “the book” on SEO and so glad to have a cutting edge expert on my side.Read MoreLess
You changed our whole model, and as a result we are crushing it
Thanks for all your help. You changed our whole model, and as a result we are crushing it.Read MoreLess
CEO and Founder, School of Style
Stephan’s a SEO Expert
Hi, I’m Kendall Bennett. I’m the CEO of AMain Performance Sports and Hobbies. Stephan’s a SEO Expert. We contracted him, we were struggling to get our SEO to work correctly. Stephan came along and he’s very expensive but he’s probably the best SEO guy that we’ve ever worked with.Read MoreLess
CEO of AMain Performance Sports