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The e-commerce revolution has transformed how products move across borders, creating new opportunities and challenges for entrepreneurs and businesses of all sizes. Our guest today is an expert guide through this complex terrain. Graham Robins is the Executive Chairman of A&A Customs Brokers. He’s also the Founder and Executive Chairman of BorderBuddy, which is digitizing the customs clearance process into the USA and Canada for carriers, digital platforms, importers/exporters and customs brokers. Graham is active in the Young Presidents Organization, and in fact, he just finished a chairmanship role of the British Columbia chapter.  He is also the host of the Graham Robins podcast. But most importantly, he’s a former client of mine, and we’re going to go behind the scenes on some of the initiatives we implemented on BorderBuddy.com. To kick off the episode, Graham shares his origin story, how he was born into the customs brokerage world with his parents starting A&A in 1979. He joined full-time after high school in 1991, learning the ropes during summers and weekends prior. A&A serves large companies shipping high volumes internationally. But 15 years ago, as e-commerce took off, Graham saw small businesses and individuals needing support, too. So, he launched BorderBuddy to provide tailored services for this market. We’ll hear Graham’s business advice from building two brands with his family spanning four decades, including tactical insights for e-commerce retailers, manufacturers, and service providers on expanding globally. And that, of course, will include how I and my team optimized the BorderBuddy website for better SEO and conversion. So, without any further ado, on with the show!

“Focusing on individual tactics is to get stuck on tunnel vision; focus on a more holistic and intelligent approach and look at the 40,000-foot view.” These are wise words spoken by Gareth Simpson, my guest on today’s show. Gareth founded Seeker Digital—a link outreach agency for e-commerce, enterprise and SaaS brands. Within their first five years, Seeker experienced over 1600% growth, which is mind-blowing by anyone’s standards! Gareth has been an SEO and link building expert, recently doubling down on AI for his clients. In this episode, we talk about the future of Google search, the current AI situation, and the mistrust people have around its potential negative implications. We discuss the bias of AI, which, of course, correlates to the dataset it’s using as training data. Since AI is in its infancy or pre-teen years, we’re all responsible for molding and shaping its capabilities. So, it is an amazing time in tech and marketing, and in a broader sense, for society at large. This episode is chock full of real-world SEO experience and insight into the future of AI, with a wide-lens view that helps bring this pivotal moment in human history into focus. So, without any further ado, on with the show!

If there is a moral vacuum, it’s your duty to step in and be a mensch – a person of great integrity. When talking with my guest on today’s show, Brandon Yosha, I was reminded of these powerful words spoken by Aaron Feuerstein, the “Mensch of Malden Hills.” Personal injury law is not always a savory arena, but Brandon is a pretty amazing example of what you can accomplish if you are guided by a higher mission. He is a trial lawyer and co-owner and partner at Yosha Law. He’s also a former college football player. Brandon and I got to know each other through his cousin, the legendary Jay Abraham, a repeat guest here on Marketing Speak. Brandon became a client nearly a year ago. He’s more than just a client though; he has become a good friend. In this case study episode, we talk about how Yosha Law, with guidance from me and my team, has been able to utilize SEO and online marketing to achieve an astounding 23 signed cases last month. That’s a record for the firm which has been around since the 1960’s. Brandon and I talk about the principle of preeminence, which is one of Jay Abraham’s teachings, and how we together put this principle into practice in a number of creative ways. If you’ve ever wondered how pursuing profit and doing good can go hand-in-hand, you need to listen to this episode—it’s truly inspiring. So, without any further ado, on with the show! 

It’s always a treat to interview a client and case study some of the stuff we were able to accomplish together, and this episode is no exception. My guest is Ross Dunn, a pillar in the SEO world, a real OG. Ross is the CEO of StepForth Web Marketing, and Co-Founder of First.Dentist. He has been practicing SEO for over 24 years. His podcast, SEO 101 on WMR.FM formerly Webmaster Radio, has been around for 12 years, downloaded 3 million times, and favorited by HubSpot and by Google’s John Mueller. In this episode, Ross and I cover a range of topics —  from SEO, website redesigns, conversion, sales close techniques, to even impostor syndrome! Get ready to learn a ton from one of the most down-to-earth SEO experts I know! And now, on with the show!

Ali Najafian is the CEO and founder of Alfred Intelligent, and he’s a true innovator and a client. Alfred Intelligent is better known by the brand it owns and operates, Trendy Butler. Trendy Butler is a men’s clothing subscription box service that curates looks and sends them to customers on a monthly basis. The stylist working behind the scenes at Trendy Butler is an AI algorithm. Think of it as a matchmaker, but for your new style, instead of your new spouse. In this episode Ali and I talk about how to use AI and other innovative tech not to curate looks, but to enhance your marketing. Stay tuned for an information-packed and inspiring episode!

The internet has been an incredible tool for opening up the world in so many ways, and blockchain technology takes this to a whole other level. When it comes to marketing, some of the most innovative and nimble companies out there are in the blockchain sector. And Everipedia is no exception, serving as a great example of this kind of forward-thinking. My guest today is Daniel Liebeskind, Chief Product Officer at Everipedia. Daniel is an experienced software engineer with a background in investment banking and venture capital.

Starting up a business is fraught with stressors and unknowns. And especially these days with what’s happening in the world – the pandemic, the global recession. Some of us are blessed with that entrepreneurial gene that tells them, “go for it!” But most of us are wary of walking away from the security of paychecks and benefits.

Digital publishing is a tough business. But one brand that’s thriving is Digital Trends, the largest independent tech publisher in the US. Based in Portland, Oregon, the site receives over 30 million visitors a month. Digital Trends has also grown to include a popular Spanish language version of the site and a men’s lifestyle brand, The Manual. What sets Digital Trends apart from the competition is the unique approach of co-founders Dan Gaul and Ian Bell to content, revenue, and cultivating their audience. On this episode number 188, Digital Trends co-founder and CTO Dan Gaul is joining me to discuss the rise of Digital Trends and some of the secrets to their success, and how these secrets can be applied to you and your business. Stay tuned for some of Dan’s insightful views on content, SEO, recruitment and much more.

Have you ever had a numerology reading? Are you superstitious about numbers? My guest is Blair Gorman, the Founder of Numerologist.com, one of the most popular and successful numerology sites on the web. You may be wondering what numerology has to do with marketing? Whether you swear by your destiny number or not, you can definitely learn some amazing lessons about digital marketing from this show. That’s because Numerologist.com is a powerful innovator in online marketing and has been for years. They are so innovative that at one time Google used them as a case study. Blair is often miles ahead of his competitors when it comes to embracing cutting-edge techniques. He’ll be talking about interactive Video Sales Letters or VSLs, augmented reality, virtual reality, social media, how to write killer copy and most importantly, how to incorporate it all into a marketing strategy that generates impressive growth. Number 185, which is this episode’s number, in numerology is all about professional success, material abundance, and new beginnings. Keep tuned in because this episode might be your lucky number.

It’s a strange world we live in where it’s considered inappropriate to call without texting first. Isn’t placing unannounced calls exactly what phones are for? I remember the days where I could call my friends or even prospects out of the blue and it was totally fine. Regardless, the phone is often still your first touch point with prospects and their first impression of you. No one knows better how to capitalize on the opportunity of the inbound phone call than Jill Nelson. Jill is the Founder and CEO of Ruby Receptionists and my guest for this episode. She is an award-winning businesswoman who started Ruby in 2003 and had scaled it to a thriving company with over 500 staff achieving double-digit growth every year since its inception. She offers virtual receptionist services to business owners and so far, her army of 400 receptionists have answered 50 million phone calls. If you care about customer experience, then you’ll absolutely want to hear what Jill has to say in this wide-ranging conversation. She reveals her secrets to mastering the prospect’s first impression, how to wow customers and her secrets to the perfect phone script.