Building Quality Links for SEO

October 19th, 2007

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Originally published in Internet Retailer

Search engines have gotten smarter and their algorithms can sniff out linking schemes. A sound Link Building strategy is a key element for any SEO initiative according to natural search marketing guru Stephan Spencer, President of Netconcepts. Not all links are created equal, and Google in particular can tell when links employ ‘black hat’ tactics such as paid links from link farms. Free links are fine as long as they are procured in an ethical way and are in ‘good neighborhoods’.