Netconcepts

Specialists in SEO, web dev, online marketing

Book A Free Strategy Call
  • About
    • Problems We Solve
    • Who We’re Not a fit for
  • Services
  • Results
  • Learn
    • Learning Center
    • Courses
    • Blog
    • Podcasts
  • Press
  • Contact

Are Your Core Web Vitals Up to Speed?

Google has announced another change to their algorithm, called Core Web Vitals, coming in May 2021. Google’s algorithm changes every so often, sometimes announced and other times not. These changes can leave website owners scrambling, especially if they’re unannounced ahead of time.

If you don’t want to be one of the scramblers, putting the pieces of your website back together at the last minute, then we suggest understanding Core Web Vitals before the Page Experience algorithm update rolls out in May. There’s still time to adapt your site and avoid losing your spot on the first page of search results.

Why is Google introducing Core Web Vitals? For the same reason  Google does any algorithm updates: to improve user experience. These new Core Web Vitals that will factor into your site’s ranking have to do with page speed and load performance. How quickly your website loads is already vital to your site’s user experience — users don’t like slow sites and tend to leave them quickly. The new Core Web Vitals will reflect this importance of speed in the user experience.

Mobile

While we’re on the subject of page speed, let’s talk about mobile. As you may know, most searches today are done on mobile devices. That number will only increase and as a result, Google is prioritizing mobile over desktop. If you want a good spot on search engine results pages then your site needs to be fast and optimized for mobile.

Let’s look at some numbers so you can see why page load time is so crucial.

Page load time that lasts between 1-3 seconds increases the probability of bounce by 32%. Bounce rates get higher the longer it takes your page to load:

• 1-5 seconds increases bounce probability by 90%

• 1-6 seconds increases bounce probability by 106%

• 1-10 seconds increase bounce probability by 123%

As you’re reviewing your Core Web Vitals and implementing site updates, do not forget about mobile.

The three key metrics of Core Web Vitals

Core Web Vitals are three metrics that measure your page load performance. Each has to do with how long it takes an element or your entire site to load and, as you can imagine, the lower your score on each of these metrics, the better.

• LCP: Largest Contentful Paint (LCP) is a general measure of your page’s loading performance in seconds. How long does it take before your page appears as a fully-loaded page for a user? Your LCP should be 4 seconds maximum. You should work to get it down to below 2.5 seconds, though.

• FID: First Input Delay (FID) is a measure of how long it takes before a user can interact with something on your website, like button clicking or scrolling. FID is measured in milliseconds and shouldn’t be higher than 300ms; 100ms is your target.

• CLS: Cumulative Layout Shift (CLS) measures your page’s visual stability, assigning a score from 0-1. What is visual stability? It’s whether elements on your page move or shift as a user navigates them (content abruptly pushed to the side, buttons shifting just before you click on them, etc.). The closer your CLS score is to 0, the more stable your page is. Aim for no more than 0.25, but 0.1 or less is better.

How do you know if your core web vitals perform well?

As this new update is coming soon, you need to check your site’s vitals right away, like today. Use PageSpeed Insights to gauge how you’re doing. PageSpeed Insights tests both mobile and desktop versions of your site.

When you go to PageSpeed Insights, enter a URL and click “Analyze.” You’ll see what’s causing the site to slow down and suggestions for fixing it. The info you need is broken down into 2 parameters:Time to above-the-fold load:

• Time it takes for content above the fold (content that appears before scrolling down) to load after a user requests a new page

• Time to full page load: Time it takes for a browser to fully render a page after a user requests it

PageSpeed Insights will score your URL from between 0-100. A score of 90 and above means your site has great load speed, 50-89 means you could improve, and scores below 49 are “poor.”

Boosting your PageSpeed Insights score

If your page load speed scores are not good, you can improve them. It’ll take more than changing the font on your CTAs, though. You’ll need to bring the level of user experience on your site up by implementing faster and more stable page loads.

What could be causing your site speed problems?

• Poor-quality web hosting

• Image-heavy pages that take a long time to load

• Javascript that blocks rendering

…and much more. The good news is that Netconcepts can help you pinpoint exactly what’s slowing down your site and work with you to improve it.

It can be frustrating and tiresome to keep up with all of Google’s updates — you have a business to run after all. Consulting an online marketing agency with SEO expertise can help you improve your site’s user experience by increasing page load time. If you want to stay ahead of Google — and the competition — book a free strategy call with us today.

Comments

The Art of SEO

Chapter 7:
Content Marketing

From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.

Get Free Chapter

Related Posts

Blog Images

Your Ultimate Guide to Google Penalties

When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]

Read More
Blog Images

Using Psychology to Boost Your Conversion Rate Optimization

Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]

Read More
Blog Images

How to Master Social Selling on LinkedIn

Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]

Read More
As seen on
NBC ABC CBS Fox CW Haryard adweek foundr cnet
Capsule Bar Img
Will your content marketing turn readers into customers?

Download chapter 7 of The Art of SEO, Content Marketing

Download Now
netconcepts
  • submenu
    • About
    • Services
    • Problems We Solve
  • submenu
    • FAQ
    • Results
    • Who We’re Not a fit for
  • submenu
    • Case Studies
    • Testimonials
    • Learning Center
  • submenu
    • Courses
    • Blog
    • Podcasts
  • submenu
    • Press
    • Contact
netconcepts
© 2021-2022 Netconcepts. All Rights Reserved. Terms of Use Earnings Disclaimer Privacy Policy
Book

The Art of SEO

Chapter 7: Content Marketing

Yes, this is the book that Seth Godin referred to as “Hype-free, data-rich, and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”

Want to sharpen your SEO chops?...
start out with an appetizer before you dig into the main course!

Get Free Chapter
  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube