Seminars

Screencast on Advanced SEO Tactics with Stephan Spencer and Rand Fishkin

Join our founder and president, Stephan Spencer, along with renowned search guru Rand Fishkin, in this archived webinar of an information-packed 131-minutes of advanced SEO tips and tricks. This webinar, for MarketingProfs.com, was called “Advanced Tactics in SEO: Part Art, Part Science”. Ever wonder what the SEO pros know that you don’t? What tools they […]

Doing Damage Control in Online Forums

Discussion forums in the forms of Usenet “newsgroups”, email- based “lists” and Web site “virtual communities” can be a powerful tool for branding. However, seldom are companies really “in control” of these online forums. The tide can quickly turn against your company: one solitary message triggering a flood of negative comments from disgruntled users. One […]

Internet Marketing for the New Millennium

Whether you have an established website or you’re just beginning to think about one, this in-depth workshop will help you meet the new millennium head-on — with objectives, strategies, tactics, and measurable results, all in hand. This seminar will introduce you to powerful and effective tips, tools, and techniques for planning and executing an effective […]

When Customers Take Their Problems to Online Forums: Doing Damage Control

If your customers are having problems with your products or services, and if an e-mail to your support desk and/or a visit to your web site don’t give them immediate solutions, they will frequently turn to discussion forums (in the forms of e-mail-based “lists,” Usenet “newsgroups,” and Web site “virtual communities”) for answers to vent […]

Turning Online Content, Consumers, and Competitors Into a Competitive Advantage

Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). To this end, we’ve taken some common online marketing strategies – content aggregation, virtual communities, and personalization – and applied them in rather unconventional (and, we’re happy to say, successful) ways. We’ll discuss how Birdseye: Aggregates […]

How And Why To Audit Your Web Site to Meet Your Corporate Objective (post-conference workshop)

Are you absolutely sure that your Website is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: Legal and procedural, Public Relations, Financial, Performance and Reliability, Customer Service, […]