Businesses move into blogosphere
The popularity of blogging has come to the attention of the corporates. Stephan Spencer, President of Netconcepts has a blog and he also contributes to several others, and he’s helped many other companies set up one too. But he warns that company blogs shouldn’t read as if they have come out of the PR department. They need to be transparent and written by a real person.
Mr Spencer says the best blogs are those that develop a loyal following and he cites several examples of companies that are doing this well. One of these is Microsoft’s Robert Scobel who has been given a “free hand” in what he reports about the company. Stephan Spencer says this puts him in a tricky position.
“He recognises that he’s playing with dynamite. He could say something that sets people or the media off, so he’s got to be careful with his blogging. But on the other hand he really can’t hold back too much because then he’s no longer being real.”
Comments

Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Related Posts

Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]
Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]
Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]
Read More