Verizon’s SuperPages.com signs up Netconcepts
US telecommunications giant Verizon struck a deal with SEO agency Netconcepts to help make their online shopping directory easier to find. Netconcepts’ President Stephan Spencer said there was room for improvement, although Verizon already had 5 million pages in Google and 7 million pages in Yahoo! It was all about making sure every page was indexed by the search engines.
Netconcepts devoted six team members to the project. Verizon sought the Company’s expertise because of its proven track record of success in this area.
“We learn what works and what doesn’t,” said Stephan Spencer. “Often search engine optimisation companies are just doing a fix-up job of an existing site, so they are putting a veneer on something which may be flawed.”
Comments
Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Related Posts
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]
Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]
Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]
Read More
