Learning Center
How to Get on Google Maps Without an Address
One of the top issues in delivering up local search results in a map-based format is what to do with businesses which have no street address. During the SMX Local & Mobile conference back in October, Dick Larkin asked Google Earth VP Michael Jones a question about this very thing: "What should we recommend to local businesses which do not have a local street address—how do they get into Google Maps search results?" Michael’s answer was surprising. I’ll give you his answer in a moment.
Read MoreSEO Report Card: agoodyarn.net
In this SEO report card on Practical eCommerce, Jeff Muendel, Search Analyst for Netconcepts, writes a full review of an all-about-yarn ecommerce store recommending that they redesign the site to be more search-friendly. Jeff’s expertise begins with a critique of their home page: I always harp on having a sitemap linked to the home page, […]
Read MoreChoose A Platform And Blog, Blog, Blog
Search engines also love fresh content, and blogs, by definition, are constant sources of new content. If written correctly â?? or more specifically interestingly â?? blogs can also provide wider link bait and garner links from outside the blogosphere. Search engines, of course, reward for good, inbound links regardless of whether theyâ??re from other blogs. […]
Read MoreFive Getting-Started Blog Questions
Do you want add a blog for your business but have no idea how to get started? In this article written by PJ Fusco, lead strategist for Netconcepts, she covers the common questions online retailers have as they think about the benefits and drawbacks of joining the blogosphere and offers her expertise. One of the […]
Read MoreThink You’re Successfully Flying Under Google’s Radar? Think Again.
Have you been trying to “fly under the radar,” engaging in activities outside of Google’s guidelines but subtly so as not to get caught? More and more SEOs are moving into this dangerous territory as the guidelines continue to broaden (prime examples of which being the expanded definition of doorway pages and the addition of link buying to the list of no-nos). Buying links in “stealth” mode still works, as many SEOs will attest. But what if Google is archiving your efforts for future review, to uncover what it can’t right now due to current limitations? Do you really want to be profiled retroactively as a spammer?
Read MoreThe Wonderful World of Widgets
Do you know what a widget is? Do you know how to design a widget that is based on SEO “best practices”? PJ Fusco, lead strategist for Netconcepts, shares her expertise on this popular topic. If you want people to add your widget to their desktops, mobile phones, blogs, or social media applications, such as […]
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