Learning Center
SEO Report Card: Juvieshop.com
The site focuses on hip, modern and stylish adolescent clothes for tweens (ages 7-12). Juvieshop.com is just over one-year-old and the site has built a PageRank of 3 for its homepage. Its theme is wholesome and the site is pleasant to the eye.
Jeff Muendel, Search Analyst for Netconcepts, covers a hip site that is targeted toward a specific age group in this website audit.
Read MoreAdventures in Searchandising Part 3
In part one of this series about searchandising, PJ defined this term to set the stage for what this innovative concept is, how the search engines and online customers respond to it, and what retailers can do about it. Part Two described the effect of guided navigation and extreme pagination on the search engines. As […]
Read MoreSculpting your PageRank for Maxiumum SEO Impact
If you are a large online retailer, you’re looking at thousands upon thousands of pages that have the opportunity to get crawled and indexed in the SERPs (search engine results pages). You’re also looking at near infinite choices for how you interlink all those pages. Out of all those permutations, there is one configuration that is the most optimal from an SEO perspective. That’s because it maximizes the flow of link juice (e.g., PageRank if you’re speaking purely in Google terms) to your most important pages and minimizes (or cuts off completely) the flow of link juice to your least important pages. The most important pages are the ones that have the most potential to rank highly for the targeted keyword themes, to compel the searcher to click, and to drive that visitor toward a “conversion event” such as completing a purchase of one or more high-margin products.
Read MoreAdventures in Searchandising Part 2
In part one of adventures in searchandising, PJ Fusco, lead strategist for Netconcepts, discussed how traditional merchandising methods are not optimal for online retail stores for a variety of reasons. PJ Fusco described “how merchandising strategies for brick-and-mortar retail stores don’t necessarily translate well for search engine referrals when incorporated into virtual, online retailer environments.” […]
Read MoreVideo: SEO Update
In September 2007, Spencer revisited the SEO progress of Discountflies.com, and reports his findings in the video tutorial below. This video tutorial requires Flash Player version 8 or above. Click the link below to launch the tutorial. Video SEO Tutorial with Stephan Spencer. pharmacom labs
Read MoreAdventures in Searchandising Part 1
As Part One of a three part series featured on ClickZ, PJ Fusco, Lead Strategist for Netconcepts discusses the concept of “searchandising.” Many merchants understand what it means to “merchandize” or make “products in retail outlets available to consumers, primarily by stocking shelves and displays,” according to Wikipedia. PJ goes on to explain why brick-and-mortar […]
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