Learning Center
Forget Black Friday!
“Black Friday,” the day after Thanksgiving, is the biggest shopping day of the year for U.S. brick-and-mortar retailers. But, for each Monday after Black Friday, consumer searches spike up on the internet and online retail websites enjoy their highest traffic and associated sales of the year. Search engine use is directly impacting businesses during this period, and companies which haven’t optimized their internet presence stand to lose out on some of the sales they could be getting if consumers could find them. This is true for online businesses as well as for brick-and-mortar stores.
While savvy companies planned for this season all the way back in the summer, and already have their internet storefronts in order, it’s not too late to do a few more things to insure a business can squeeze out more from gift shoppers on the “Cyber Mondays” following Black Friday.
Read MoreEffective Tagging for Both Usability & SEO
“In this era of Web 2.0, it seems that blogs, mash-ups, RSS feeds, and wikis have been the buzzwords occupying most of the limelight. But personally, tagging is the Web 2.0 technology that excites me the most, because of its versatility and wide applicability,” writes Stephan Spencer, President and Founder of Netconcepts, in this article written for Search Engine Land. Find out how you can utilize effective tagging for your website, social bookmarks, or other Web 2.0 functionality to get the most out of tagging and SEO.
Read MoreSEO Report Card: Back40books.com
In this SEO report card Jeff Muendel, Analyst for Netconcepts, reviews a site called “Back40books.com.” Jeff writes, “According to the siteâ??s â??About Usâ?? page, Back 40 Books is run by back-to-nature people and the books they sell on their site are predominantly focused on issues related to that lifestyle. It also sounds as if the website was put together by these same outdoor people with little help from web professionals. This is to be commended, but everyone needs a little help sometimes.”
Read MoreVideo: SEO Website Update
In September 2007, Spencer revisited the SEO progress of Balancedlifeproducts.com which he reviewed in this initial “SEO Report Card” and reports his findings in the video tutorial below. Click the link below to launch the tutorial. Video Tutorial with Stephan Spencer This video tutorial requires Flash Player version 8 or above. buy clenbuterol online
Read MoreThe Search Engine Unfriendliness of Web 2.0
“Wouldn’t it be great if all those whiz-bang Web 2.0 interactive elements based on AJAX (Asynchronous JavaScript and XML) and Flashâ??such as widgets and gadgets and Google Maps mashupsâ?? were search engine optimal?” writes Stephan Spencer, President and Founder of Netconcepts. In this article, Stephan addresses the challenges of Web 2.0 functionality and offers advice on how you can make your site more visible to the search engines.
Read MoreBaiting The Social Media Crowd
“One great avenue for link bait is social media â?? sites like MySpace, YouTube, Digg and Facebook allow users to share and promote content and opinions, almost always for free. Social media sites (sometimes referred to as Web 2.0 sites since most are based on Web 2.0 technologies) are quickly becoming primary promotional vehicles, and the very core of that promotion is link bait,” writes Jeff Muendel, Search Analyst for Netconcepts in this compelling article about the power of social media to attract links to your retail site.
Jeff Muendel is a Search Analyst at Netconcepts. He specializes in SEO related to Flash, video, social networking, and other Web 2.0 parameters.
Read More