Former Netconcepts Press
Newspapers Search for Web Headline Magic
Elinor Mills, author for CNET News.com discusses the effect of SEO on Newspapers and the websites those newspapers maintain. It may not be a new concept to us but those folks working with the print medium have not had to worry about SEO, until now.
Headlines are a primary focus for print marketers. “Good” headlines can catch the readerâ??s attention and pull them into the article. However, “good” happens to be in the eye of the beholder. Clever and witty headlines may catch readerâ??s attention but search engines are not so easily persuaded.
Read MoreNews Release: Credit Demystified
Countrywide’s CreditDemystified.com Isn’t a Blog, or Is It?
Web development companies are increasingly recognizing the potential of WordPress as a content management system (CMS). CreditDemystified.com, an educational site developed for Countrywide Home Loans, illustrates how a corporate microsite can successfully be adapted to the blog platform.
The microsite, developed by Netconcepts, is designed to help visitors become credit savvy by providing simple answers to credit questions. Although the microsite’s platform is WordPress, CreditDemystified.com is far from a traditional blog.
Read MoreTen Trends to Drive Traffic and Sales in 2007
Heidi Cohen, author for ClickZ, discusses the latest Advice & Opinions. By & for Marketers. In this section, Cohen gives high-level explanations for “Ten Trends to Drive Traffic and Sales in 2007.”
At top if this list are “social media” outlets and proper “search marketing.” Cohen gains input from Netconcepts’ Founder and President, Stephan Spencer for his expertise on these trends.
Spencer first describes the importance of social networks and their key role in today’s marketing. He goes on to explain the dynamics of search marketing and how companies will need to tap into the Long Tail of natural search if they want to seriously compete in the market place.
Read MoreNews Release: Long Tail Dynamics
Lost shoppers are being found through unbranded keyword searches by the e-commerce clients of Netconcepts, a global Web technology company specializing in natural search optimization consulting and search-friendly E-Business design. Netconceptâ??s clients are increasing their e-retail traffic through natural search optimizations that donâ??t depend on â??brand nameâ?? keywords.
Netconcepts released a white paper last month, â??Chasing the Long Tail of Natural Search,â?? which details the dynamics of the long tail phenomena and how e-commerce marketers can capture unbranded keyword searches. The study reveals the compelling truth that the unbranded market opportunity is 40 times richer than branded searches.
Read MoreSES Chicago SEO Videos – Stephan Spencer
Lee Odden, CEO of TopRank Online Marketing, took a few moments to interview our very own Stephan Spencer at Search Engine Strategies (SES) in Chicago last month, December 6, 2006. This, slightly over, 2 minute interview with Stephan discusses blogs and feeds and how to optimize them for better search engine rankings.
Read MoreFive Tips for Making the Most of Blogs
Abny Santicola, Editor, FundRaising Success Advisor, calls on the expertise of Netconcepts’ Founder and President, Stephan Spencer last week at Direct Marketing Associationâ??s (DMA) Annual Conference & Expo in San Francisco. Abny caught up with Spencer after his “Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM” conference session. In this article, Spencer […]
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