Former Netconcepts Press
How to Test Your SEO With Rigor
Search engine optimization (SEO) is an art as well as a science. As with any scientific discipline, it requires rigor. The results need to be reproducible, and you have to take an experimental approach — so not too many variables are changed at once. Otherwise, you wonâ??t be able to tell which changes were responsible for the results.
You can glean a lot about SEO best practices, latest trends and tactics from SEO blogs, forums and e-books. But it can be hard to separate the wheat from the chaff, to know with any degree of certainty that a claim will hold true. Thatâ??s where the testing of your SEO comes in. Prove what works and what doesnâ??t.
Read MoreWebsite Critique: Ward’s Scientific Site Review
Ward’s appears to have done some search engine optimization (SEO), and it was a good start, but I discovered costly mistakes and much opportunity yet untapped. Currently its site is not present in the first five pages of Google for key terms such as â??lab equipmentâ?? and â??lab suppliesâ?? or for category names such as â??microscopesâ?? and â??chemicals.â??
Read MoreSEO: The Duplicate Content Penalty
The question of Google’s supposed “duplicate content penalty” seems to be on everybody’s mind these days. This issue is particularly relevant for dynamic ecommerce websites, as they often have multiple URLs that lead to the same product content (or nearly the same, with only a variation in the product’s color or size).
Read MoreINNOVATION GOLD: GravityStream
The New Zealand Marketing Association announces that Netconcepts’ patent-pending GravityStream technology to optimize the â??long tailâ?? of product-related natural search traffic and sales for online retailers won Gold in the category of Innovation. Read the entry submission and GravityStream product overview published by the NZ Marketing Association and written by Netconcepts’ very own Chief Executive […]
Read MoreSEO: Can Wikipedia Help Your Business?
In Google, Wikipedia is everywhere. Pretty much anything you type into Google seems to result in a Wikipedia entry being returned as a top-10 result. Wikipedia’s status in the search engines as an “authority site” is undisputed. Those lucky, well-connected, skillful or famous enough to be cited enjoyed the benefits of Wikipedia’s unique “golden link effect.” Then a new policy instituted in January changed all that. As a countermeasure to thwart spammers competing in an SEO contest, all external links within Wikipedia were “nofollowed.” This effectively cut off the outward flow of “link juice” (PageRank) to websites referenced in Wikipedia…
Read MoreLong-Tail Optimization: Hold the Brands
Brian Quinton, author for DIRECT Magazine discusses the effect of Long Tail optimization and the opportunity held by unbranded keywords. Quinton turns to Netconcepts’ VP of Search, Brian Klais, for expertise of the Long Tail of Natural Search key performance indicators. Unbranded keywords are the key to unlocking natural search’s success potential. However, the ability […]
Read More