Search Engine Optimization
Red Envelope’s Website Critique
In Chinese society, â??red envelopeâ?? refers to a monetary gift placed in a red packet because the color symbolizes good luck. That’s where Red Envelope got its name. Was the San Francisco-based gifts merchant lucky with the results of its Website critique? Well, while critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO-specialist agency Netconcepts, tried to handle Red Envelope’s site with care, they both found areas that need serious improvement. Africa reviewed the site’s content and functionality, and Spencer tested its search capability. Here’s what they had to say.
Read MoreIf Harry Potter Did SEO
All good fairy tales begin with the words, “Once upon a time…” In this fantasy-meets-reality tale, Patricia Fusco weaves a story about SEO from the perspective of Harry Potter. This is a high-level, historical overview of SEO that brings us up to the present. Whether you’re an SEO wizard or not, this article helps bring […]
Read MoreGoogle Maps adds Microformat support to results
Chris writes that, “Google Maps team announced support of the hCard microformat today in map search results.” How will microformats benefit local search? Find out in this interesting article posted on the Natural Search Blog. You can read the full article here. ??????? ??????? ? ?????? ?? ??????
Read MoreScalable On-Page SEO Strategies
Optimizing a website that has tens of thousandsâ??or even hundreds of thousandsâ??of dynamically generated pages, requires thinking differently. Old school SEO, where you assign each page a keyword theme based on keyword research and hand-craft a title tag, H1 tag and intro copy, then figure out the best internal links to send to the page, just doesn’t scale with big sites. Particularly when you’re talking about the magnitude that our Netconcepts clients are operating atâ??typically over 10,000 SKUs and over 100,000 indexed pages.
It’s essential that you focus your SEO efforts in such a way that the effects will cascade through your site.
Read MoreThe Simpsons & Great Participatory-Viral Marketing
“The Dallas Kwik-E-Mart is one of the eleven created nationwide out of 7-Eleven stores, and itâ??s a simply fantastic piece of viral marketing, participatory marketing â?? and yes, linkbait,” writes Chris Smith in this article on the Natural Search Blog. Viral marketing and link bait are today’s buzzwords in search, and what better way to […]
Read MoreUsing Images for Local SEO
“Google’s recent deployment of Universal Search resulted in the inclusion of content drawn in from their other search verticals into the main web search results. As this integration trend continues, and as Google further expands upon the 200+ signals they use for ranking, it becomes increasingly important to diversify a site’s presence on the web, and to work on ranking well in each of the various areas of vertical search,” writes Chris Smith in his “Locals Only” column.
To learn more about how you should integrate images into your Local Search, read the full article.
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