Search Engine Optimization
Personalized, Universal and Optimized
In this article from ClickZ, P.J. Fusco comments on the words “Personalized Search” and how they relate to “Universal Search.” P.J. writes a powerful message by saying, “With an ever-evolving pattern of relevant search results, the long-standing futurist mantra has changed. It’s no longer enough to think locally and act globally.” Find out more about […]
Read MoreDomaining and Subdomaining in the Local Space – Part 2
In Part One of Domaining and Subdomaining in the Local Space, Chris Smith, lead GravityStream strategist for Netconcepts, delved deep into the difference between domaining and subdomaining, and focused his expert attention on the benefits and drawbacks to the practice of subdomaining. For the conclusion of this two-part article, Chris writes about how “Domaining has […]
Read MoreThe Duplicate Content Debate
One of the hot topics in SEO is the debate over duplicate content. Many retail websites might carry the same products across multiple domains; news-related websites and articles might be found in multiple places all across the web. Lead strategist for Netconcepts, Patricia Fusco responds to the issue of duplicate content by saying, “This challenges […]
Read MoreA Call to Standardize Local Search Listings
With the competition so rampant among the search engines and online directories, sometimes the opportunity to work with one another–in order to make things better for users–gets lost in the shuffle. Enter Chris Smith, lead GravityStream strategist for Netconcepts, who writes this article in order to shed light on a larger issue that is undoubtedly […]
Read MoreHow Web 2.0 Affects SEO Strategy
Patricia Fusco, lead strategist for Netconcepts, writes, “To succeed on the Web today, you must engage your visitors so they return repeatedly. Toward this end, some Web 2.0 platforms could be your site’s savior; others could be its online demise.” In this cutting-edge article, Patricia discusses the ins and outs of Web 2.0 by challenging […]
Read MoreSearch Friendly CMS Does Not Equal Search Optimized One
Having a supposedly “search engine friendly” website isn’t all it’s cracked up to be. In fact, it can be quite a disappointment. That’s because it’s not the same thing as being “search engine optimized.” I’ve seen the words “search engine friendly” bandied about quite a lot, particularly to market and sell blog platforms, shopping carts, and content management systems. But buyer beware: That won’t necessarily correlate to high search engine rankings out of the box.
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