Search Engine Optimization
Yahoo brings the locals together
“What do you get when you mix social media and local search?” asks Stephan Spencer, President of Netconcepts. In this article, posted on C|Net’s Searchlight: an SEO Blog, Stephan talks about how Yahoo! has opened up new features to blend social interaction on a local level, and how it will affect local businesses. For more […]
Read MoreEleven steps to buying a domain name that doesn’t suck
Do you know how to buy an SEO-friendly domain name? “Whether you’re a multinational Internet retailer or a lone human just entering the Web world, there are many things to consider when purchasing a new domain name, not the least of which are core SEO (search engine optimization) parameters,” writes Stephan Spencer, President and Founder […]
Read MoreGeolocation: Core To The Local Space And Key To Click-Fraud Detection
Geolocation is bandied about quite a bit when discussing aspects of online marketing with location-specific components, but many are blurry as to how it works and how it’s being used, so I thought it’d be helpful to outline the basics of it, and to highlight some of the recent developments brought via the expansion of wifi and mobile device use that have improved its precision. Geolocation is coming into broader and broader usage in enhancing the user experience for local search and mobile applications, and it has quietly become a vital component to the policing of fraud—particularly for credit card validation and filtering of PPC advertising clicks.
Read MoreGoogle News comments likely to be panned by major corporations
Sometimes Google’s announcements get lost in the shuffle. “Google today introduced a new experimental feature in their News – theyâ??ve added story participant comments into their listings of stories.” In this article, Chris Smith talks about his thoughts and reactions to Google’s decision to allow comments on their news, and how it relates to other […]
Read MoreForget babysitting and paper routes, teen turns to SEO
Ever wonder whether or not it’s possible to make money blogging? Well, this teen has made blogging for dollars a reality. Stephan covers his daughter Chloe’s presentation at the 2007 BlogHer conference in Chicago. In this popular article, featured on C|Net’s Searchlight: An SEO Blog, Stephan talks about Chloe’s experiences with WordPress, her love for […]
Read MoreNew Google Analytics still poor experience
Have you accessed the new Google analytics package yet? Chris Smith gives us an inside look at usability in this article from the Natural Search Blog. Chris calls the new analytics “upgrade” as being “All glitz with little beneficial substance.” Read more about the updated Google Analytics from an SEO expert point-of-view.
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