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Ever felt like you’re only scratching the surface of what ChatGPT can do? You’re not alone. While most people settle for basic responses, power users have discovered how to unlock its hidden potential and transform their workflows in the process. On the surface, GPT-5 might seem like just another AI upgrade — a slightly smarter […]

In 2024, Google fundamentally changed how we search. Their AI Overviews now sit at the top of search results, essentially taking the old featured snippets concept and supercharging it with AI – or as Google puts it, providing “helpful summaries” of web content.  But here’s the thing: these aren’t just summaries. They’re AI-generated interpretations that […]

Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Scaling a SaaS Company with Jason Morehouse “A crucial factor to business success is to find and take the personal path that works best for you.” — Jason Morehouse […]

Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Be a Sales Game Changer with Fred Diamond “True elite sales professionals develop a dedicated mindset, proactive client interaction, and continuous self-preparation. They understand their client’s needs and enable […]

Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: A Story Worth Retelling with Luke Storey “Aligned values are the cornerstone of successful partnerships, whether in business or life, as they shape our moral code, define our priorities, […]

Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Dial In Your Marketing with Draye Redfern “By hyper-personalizing your actions, you can authentically connect with people on a human-to-human level, transcending the traditional business-to-business or business-to-consumer approach.” — […]

Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Strategic Content with Pamela Wilson “We need to weave AI into every aspect of content production, find ways to utilize its strengths, and yet create smart, soulful human-generated content.” […]

We’re back after a long (six months) hiatus! Did you miss your weekly dose of what I found inspirational, challenging, or just downright hilarious? Let me know by replying! And, remember to check out this week’s great podcast episodes: Understanding Entities with Dixon Jones “Entity SEO is not just about technical SEO like link-building or […]

When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]

Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]

Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]

In 2020, many businesses across all sectors learned what a pivot to digital meant. Those that already knew learned how to accelerate this shift to meet rapidly changing consumer needs. The pandemic showed how important digital infrastructure is to a business, whether in retail, services, or even digital products. Throughout the pandemic, we saw innovative […]