News & Media
Chicken Soup for the SEO Soul
In this article originally written for ClickZ, Netconcepts Director of Natural Search Consulting PJ Fusco tackles some of the negative press that SEO has received recently. Her article addresses some of the reasons why SEO professionals get a bad rap. Simply many SEO professionals, even the ones who work here, at Netconcepts, can’t discuss the […]
Read MoreAudio Interview with Expedia.com SEO manager Chris Alan
In this interview, Stephan Spencer, Founder and President of Netconcepts, sits down with Chris Alan, SEO manager for Expedia.com. Chris is a SEO veteran who currently manages all aspects of Expedia’s natural search channel, including keyword campaigns, landing pages, and more. We talk about common pitfalls that companies fall into when managing large, keyword campaigns […]
Read MoreInterview with Chris Alan, SEO manager for Expedia.com
Chris Alan is a SEO veteran who currently holds a position at Expedia.co as their search engine optimization manager. Currently, he manages and executes large-scale organic search campaigns and keyword portfolios as well as a number of other on-page and off-page SEO-related items that affect Expedia’s natural search engine placement.
Stephan Spencer, Netconceptsâ?? founder and president, interviewed Chris about his experiences with managing SEO for a large business. Read more about how Chris Alan’s experience working for a large website can help you understand SEO and natural search from a different perspective.
Read More20 Awesome Images Found in Google Maps
The introduction of satellite images into map search interfaces has excited both virtual sightseers and local app developers. Further innovations like Google’s Street View have caused consternation from privacy advocates while further pumping up the buzz about online mapping. In 2008, we can expect further innovations that stretch the envelope while dynamic map interfaces solidify […]
Read MoreLink-Building Impacts Search Engine Ranking
Netconcepts founder and president Stephan Spencer discusses the mystery of link-building. Links can influence ranking and play an important role in natural search optimization. To get a jump on the competition, online retailers need to build valuable links over time and resist paid links schemes which search engines frown upon. Quality links can increase search […]
Read MoreGoogle Knol Looks To Take On Wikipedia
A few weeks ago, Udi Manber, Google’s vice president of engineering, announced the advent of Google Knol, a program meant to challenge Wikipedia, the popular user-generated encyclopedia. The idea, like Wikipedia, is to let anyone create a page of information on a specific topic, and all of those pages will be organized like an online encyclopedia. Google has not announced when Knol will launch.
Jeff Muendel, Search Analyst for Netconcepts, writes about how this upcoming feature from search giant, Google, may affect eCommerce.
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