News & Media
Interview with Matt Cutts, Head of Google’s Anti-Spam Team
In early December, I spoke at the PubCon conference where I had the chance to sit down with Matt Cutts, head of Google’s anti-spam team. Matt was kind enough to agree to an interview, where he shared invaluable tips about Flash, syndicating content, the change to their supplemental results, and a lot more. His insight […]
Read MoreAnatomy & Optimization of a Local Business Profile
Many local companies depend upon their information’s presence in various directories in order to advertise themselves, and the basic instrument of these marketing efforts is the Business Profile. The majority of businesses out there pay little attention to these beyond wanting their name, address, and phone numbers to be correct. However, there are far more components of business profiles beyond the bare basics, and this article will outline many of them and how they should be handled for best effect. Optimizing business listings and profiles can make all the difference in enabling potential customers to find you and in selecting you from your pack of competitors.
Read MoreHoliday 2007 Search Traffic Increases 14.5%
A survey by Netconcepts of leading-brand online retailers showed a 28% increase in natural search traffic from Monday November 19, 2007 to the Monday after Thanksgiving, November 26th. The 30 retailers surveyed consist of Netconcepts clients, who dominate the top 200 of the Internet Retailer list of Top 500 online retailers. Their search traffic increased […]
Read MoreIf Website Is Broke, Don’t Go Broke Fixing It
Jeff Muendel writes in this article featured on Practical eCommerce:
Read MoreTraffic down? Conversions starting to wane? It could be any number of SEO issues. Finding free online tools to hone search optimization for an ecommerce site can be tough. There are a lot of them out there, often promotional in nature, and they offer varying degrees of features and reliability. Some spit out data that is simply erroneous and applying this sort of information to website design can be useless at best and deadly, in Internet terms, of course, at worst.
Ecommerce Facebook Applications
Facebook.com â?? a company that less than a year ago looked like fools for not accepting Yahooâ??s bid to purchase it â?? has become the powerhouse of social media websites. Itâ??s been said that much of the success is due simply to Facebook being the latest in a string of recently-hip online socialization sites, with MySpace being the last destination to peek out and then slow as the â??true hipstersâ?? move on, drawing the semi-hip behind them. A large part of that rise, however, has been Facebookâ??s open source policy with regard to the creation of Facebook applications. The result has been twofold: A huge demand for fun and informative applications and the corresponding, explosive proliferation of applications created for the site.
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