News & Media
SMX: Wikipedia, Yahoo Answers & Answer Sharing
A recap of this panel at SMX that Netconcepts Founder and President Stephan Spencer presented on. Moderated by Danny Sullivan, Danny Sullivan, Editor-in-Chief, Search Engine Land, the panel which included Lise Broer “Durova”, Administrator, Wikipedia, Jonathan Hochman, Founder/President, Hochman Consultants, Matt McGee, SEO Manager, Marchex and Don Steele, Director of Digital & Enterprise Marketing, Comedy […]
Read MoreBuilding Quality Links for SEO
Search engines have gotten smarter and their algorithms can sniff out linking schemes. A sound Link Building strategy is a key element for any SEO initiative according to natural search marketing guru Stephan Spencer, President of Netconcepts. Not all links are created equal, and Google in particular can tell when links employ ‘black hat’ tactics […]
Read MoreCabela’s Derek Fortna on SEO
In this article written by Kate DeBevois, Senior Associate Editor for Target Marketing, the spotlight turns on GravityStream. Derek Fortna, Cabela’s Marketing Programs Manager, reports on GravityStream’s implementation and success.
Read MoreWith its Web site approaching 50,000 product pages and more than 200,000 unique products, such as â??hunting socks,â?? â??compound bowsâ?? and â??riflescope accessories,â?? the company required a more robust natural search solution. So it turned to software provider Netconcepts to update its site with GravityStream, a natural search management platform that helped Cabelaâ??s gain a real-time, Web-crawler version of its site and allowed the company to optimize existing pages without rebuilding the entire site. This resulted in a 200 percent traffic increase and a 50 percent online sales increase within the first six months of implementation.
Tooling around on PTS
Shopping for industrial tools online can be a major production â?? especially if a site is not up to snuff. Production Tool Supply sells such complex items as precision measuring instruments, carbide inserts, hand and power tools, workholding devices, safety supplies, fasteners, machinery, and accessories. We decided to see if the Warren, MI-based mailer markets with precision online. Critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO agency Netconcepts, gave a thorough review of the PTS site, with Africa examining the site’s content and functionality, and Spencer testing its search capability. Does Production Tool Supply’s site hit the nail on the head, or does it get a hammering from our experts? Read on to see.
Read MoreNuts & Bolts: Case Study
In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.
Read MoreSEO Report Card: Link Building Could Improve Strong Site
Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasnâ??t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. Thatâ??s not to say there arenâ??t issues, but some of the main facets of good SEO are observed and incorporated.
In this SEO report card originally featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth look at how inbound links and sculpting PageRank can help improve the overall site.
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