News & Media

The clock is ticking. Holiday shopping season is just around the corner. More customers will turn to your Web site than ever before. That means it’s time to tune it up for maximum search engine visibility. Here are nine traffic-building tips that’ll make your site sing “Happy Holidays” long after the season is done.

Q: What are the key issues to address with meta tags and meta keywords in regards to how Google uses them in its algorithm? A: Meta keywords and meta description tags will not have a positive impact on rankings in Google. They could have a negative impact if the meta tags look spammy. The meta […]

Q: If we are using flash on the home page with very little content, can we include relevant content and links below the fold and will this help in search results? A: Yes, it will help to some extent. Certainly that is better than not doing so. But it may not look that great to […]

Q: I understand that Google reads the left hand side of the site, the top then the middle and that is what is displayed. Is there a particular code to have the spiders read the middle first. A: Google actually reads straight down the page – in the HTML source code. If you’re clever with […]

Q: Regarding Link Popularity: What is your opinion about tools like Arelis that can help produce link popularity. Can these do more harm than good? A: How do you feel when you get an unsolicited reciprocal link request via email? How many of them do you respond with a “Yep, sure thing. I added a […]

Q: Do the names of image files themselves – not just the alt tags – affect rankings? A: Possibly you might get a small uplift, but the effect is negligible.