Influence of home page PageRank
Q: Could you elaborate on how a home page’s PageRank score influences the PageRank score of internal pages?
A: The home page is typically the most PageRank-endowed page of a site because it’s the most linked to. Thus the home page is the holder of much PageRank. You pass on PageRank to other pages of your site via the links contained on that home page. The links contained on that home page, and on the secondary pages that lead from the home page, is a reflection of your site hierarchy. Change your internal linking structure/hierarchy and you will change the way PageRank is conveyed to sub-pages within your site. Best practice is to think through which pages are your best opportunities and as such should be getting a bigger share of PageRank.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More