Learning Center
For Your Reviews
As an online retailer, you are probably already aware of the power behind product reviews. In this article, Patricia Fusco, lead strategist for Netconcepts, launches the discussion by explaining the difference between ethical and “artificial” product reviews. Having a clear understanding of what a “good” product review entails, allows you to strengthen a product page’s […]
Read MoreSEO Report Card: Change Home Page Links
This month’s selectee, Millcraftfurniture.com, is an outdoor furniture manufacturer operating a small (less than 100 pages) MIVA Merchant-powered ecommerce site. Its rankings are in the doldrums. The store does not appear in the first 100 listings in Google for critical terms “Adirondack chairs” and “Adirondack chair.” This site is buried deep in Google’s results for many other key terms, such as “outdoor furniture,” “patio furniture,” “garden furniture,” “porch swing” and “bench swing.” Millcraftfurniture.com does rank No. 2 for both “poly furniture” and “poly outdoor furniture,” but these two terms get little to no search activity, according to Yahoo! (specifically, the Overture Keyword Selector tool at Inventory.overture.com).
Read MoreThe Duplicate Content Debate
One of the hot topics in SEO is the debate over duplicate content. Many retail websites might carry the same products across multiple domains; news-related websites and articles might be found in multiple places all across the web. Lead strategist for Netconcepts, Patricia Fusco responds to the issue of duplicate content by saying, “This challenges […]
Read MoreA Call to Standardize Local Search Listings
With the competition so rampant among the search engines and online directories, sometimes the opportunity to work with one another–in order to make things better for users–gets lost in the shuffle. Enter Chris Smith, lead GravityStream strategist for Netconcepts, who writes this article in order to shed light on a larger issue that is undoubtedly […]
Read MoreHow Web 2.0 Affects SEO Strategy
Patricia Fusco, lead strategist for Netconcepts, writes, “To succeed on the Web today, you must engage your visitors so they return repeatedly. Toward this end, some Web 2.0 platforms could be your site’s savior; others could be its online demise.” In this cutting-edge article, Patricia discusses the ins and outs of Web 2.0 by challenging […]
Read MoreSearch Friendly CMS Does Not Equal Search Optimized One
Having a supposedly “search engine friendly” website isn’t all it’s cracked up to be. In fact, it can be quite a disappointment. That’s because it’s not the same thing as being “search engine optimized.” I’ve seen the words “search engine friendly” bandied about quite a lot, particularly to market and sell blog platforms, shopping carts, and content management systems. But buyer beware: That won’t necessarily correlate to high search engine rankings out of the box.
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