A-list blogger Toby Bloomberg is a leading light when it comes to business blog and social media strategy. Her popular Diva Marketing Blog is both an insightful marketing resource and a fun read. Through her company, Bloomberg Marketing, where she is president, Toby helps clients develop integrated marketing plans that utilize interactive tactics such as blogs, podcasts, video, and social media. Stephan Spencer, Netconcepts’ founder and president, had the pleasure of interviewing good friend Toby recently via email. Here’s what Toby had to say about blogs, social media, and more…
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Interview with A-list blogger Toby Bloomberg
A-list blogger Toby Bloomberg is a leading light when it comes to business blog and social media strategy. Her popular Diva Marketing Blog is both an insightful marketing resource and a fun read. Through her company, Bloomberg Marketing, where she is president, Toby helps clients develop integrated marketing plans that utilize interactive tactics such as […]
How blogging has paid off
I was recently interviewed by a journalist on business blogging and its benefits. He wanted to know specifically what it’s done for me to have a blog. Here’s what I told him: I’ve gotten inquiries from prospects who found Netconcepts through my blog. My blog helps me get speaking gigs and PR. In fact, I […]
Thought Leaders on Marketing Blogs – Part 2
Experts reveal their top most effective blogging tactics and talk about what business bloggers must do to be an accepted member of the blogosphere.
Thought Leaders on Marketing Blogs – Part 1
How do you make a solid business case for blogging for marketing? What about managing upper management’s expectations on the outcome? Should you hire a professional blogger to write your company blog?
Optimal blog posting frequency
My friend and colleague Toby Bloomberg of Diva Marketing Blog posed an interesting question to me and a small group of other bloggers whom I hold in high regard (Tris Hussey, Paul Chaney, Wayne Hurlbert, Yvonne DiVita, and Dana VanDen Heuvel). Her question was this: What is best practice for scheduling posts? If you’re not […]
Business Blogging Teleconference
What happens when Netconcepts’ president Stephan Spencer gets such blogging and marketing luminaries together over the phone as Seth Godin, Doc Searls, Robert Scoble, Shel Israel, Steve Rubel, Debbie Weil, BL Ochman and Toby Bloomberg? An amazing discussion about the possibilities and future of marketing blogs, that’s what! Produced by MarketingProfs.com. Read the Executive Summary: […]
