Cool-Friends

Chris Alan is a SEO veteran who currently holds a position at Expedia.co as their search engine optimization manager. Currently, he manages and executes large-scale organic search campaigns and keyword portfolios as well as a number of other on-page and off-page SEO-related items that affect Expedia’s natural search engine placement.

Stephan Spencer, Netconceptsâ?? founder and president, interviewed Chris about his experiences with managing SEO for a large business. Read more about how Chris Alan’s experience working for a large website can help you understand SEO and natural search from a different perspective.

Filed under: Cool-Friends, SEO | No Comments »

Mike Moran is an author and pioneer in search marketing at IBM Corp. Since the early 2000s, Mike has worked to establish ground-breaking strategies on a corporate level, in order to implement SEO changes on a massive scale.

Stephan Spencer, Netconceptsâ?? founder and president, interviewed Mike about the unique challenges that mega-corporations have related to SEO implementation, understanding the ROI and hidden benefits behind SEO, and what the solutions are to solving those challenges. Read more about how savvy decision-making and well-written processes can help solve SEO implementation problems on a corporate level.

Filed under: Cool-Friends, Corporate-Sites, SEO | 1 Comment »

Bryan Eisenberg is an inventor of Persuasion Architectureâ?¢, a process that helps persuade customers to make a decision on your website when traditional marketing methods fail. He is also the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., a company that helps bridge the gap between businesses and customers through an in-depth understanding of what the customer wants.

Stephan Spencer, Netconceptsâ?? founder and president, interviewed Bryan about personas and persuasion architecture. Read more about how this unique insight will help you understand how to convert views into sales.

Filed under: B2C, Cool-Friends | No Comments »

A-list blogger Toby Bloomberg is a leading light when it comes to business blog and social media strategy. Her popular Diva Marketing Blog is both an insightful marketing resource and a fun read. Through her company, Bloomberg Marketing, where she is president, Toby helps clients develop integrated marketing plans that utilize interactive tactics such as blogs, podcasts, video, and social media. Stephan Spencer, Netconcepts’ founder and president, had the pleasure of interviewing good friend Toby recently via email. Here’s what Toby had to say about blogs, social media, and more…

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Neil Patel is a leading practitioner of social media optimization, the new art of weilding tools, strategies, and influence for the purpose of gaining visibility on social media networks and websites like Digg.com, del.icio.us, reddit, NewsVine, Netscape.com, MySpace and even Wikipedia. Featured in the Wall Street Journal as one of the top influencers on Digg, Neil has is a sought after speaker at conferences such as Search Engine Strategies, PubCon, and the AMA’s Hot Topic: Search Engine Marketing. In this interview with our founder and president Stephan Spencer, Neil shares his thoughts on the best social media sites, how to gain traffic and visibility on them, and much more…

Filed under: Buzz-Marketing, Cool-Friends, Link-Building | 1 Comment »

The biggest challenge (and opportunity) facing retailers in Paid Search is complexity and the speed of innovation. In an interview with Netconcepts founder and president Stephan Spencer, direct marketing guru Alan Rimm-Kaufman said every week brings new innovations, more options and more complexity, and retailers and agencies alike need to scramble every week to keep up. He doesn’t see this trend slowing â?? if anything, it may be accelerating. If youâ??re into thinking about future, he encourages you to check out …”

Filed under: Cool-Friends, Paid-Search | 4 Comments »

Web content guru Gerry McGovern, author of “Killer Content” – one of the best books on writing copy for the web – says that one of the biggest mistakes companies make in regards to their website content is thinking that customers care one little bit about the company. “Customers care about themselves (their loved ones and their community),” he said in an interview with founder and president of Netconcepts, Stephan Spencer. He went on to add that organizations need to be customer-centric, talk about benefits, and speak the language of the customer.

Filed under: Cool-Friends, Copywriting, Web Marketing | 2 Comments »

Founder of In Perfect Order, Jessica Duquette is also a business blogger. In an interview with Netconcepts founder and president Stephan Spencer she encourages business bloggers to spend as much time connecting with other bloggers as you do on your own posts. “Visit their site, comment on specific postings that can then link back to your site, participate in blogging carnivals, quote excerpts from their sites and link to their sites and allow others to do the same from your posts,” she says. Smart business blogging involves making good connections.

Filed under: Business-Blogging, Cool-Friends | 1 Comment »