Lost shoppers are being found through unbranded keyword searches by the e-commerce clients of Netconcepts, a global Web technology company specializing in natural search optimization consulting and search-friendly E-Business design. Netconceptâ??s clients are increasing their e-retail traffic through natural search optimizations that donâ??t depend on â??brand nameâ?? keywords.
Netconcepts released a white paper last month, â??Chasing the Long Tail of Natural Search,â?? which details the dynamics of the long tail phenomena and how e-commerce marketers can capture unbranded keyword searches. The study reveals the compelling truth that the unbranded market opportunity is 40 times richer than branded searches.