News & Media

Experts reveal their top most effective blogging tactics and talk about what business bloggers must do to be an accepted member of the blogosphere.

How do you make a solid business case for blogging for marketing? What about managing upper management’s expectations on the outcome? Should you hire a professional blogger to write your company blog?

Here’s a startling bit of research, done by EmailLabs and written up in MarketingSherpa, for all of you folks responsible for crafting email campaigns and newsletters: This [past] fall tens of millions of emails from permission mailers were tested for a brand new metric: actual read time. Turns out 15-20 seconds was the average. Consider […]

It’s critical that you as a legitimate marketer dissociate yourself from the rising tide of spam – not just in the inbox but in the search engines as well.

My friend and colleague Toby Bloomberg of Diva Marketing Blog posed an interesting question to me and a small group of other bloggers whom I hold in high regard (Tris Hussey, Paul Chaney, Wayne Hurlbert, Yvonne DiVita, and Dana VanDen Heuvel). Her question was this: What is best practice for scheduling posts? If you’re not […]

As a follow-on to yesterday’s post about getting your blog noticed by influentials, i.e. A-List bloggers, I thought I would describe a scenario just recently presented to me. I have been asked by analyst Shar VanBoskirk of Forrester Research if I would be willing to blog about their upcoming boot camp on integrated marketing on […]