Netconcepts

Specialists in SEO, web dev, online marketing

Book A Free Strategy Call
  • About
    • Problems We Solve
    • Who We’re Not a fit for
  • Services
  • Results
  • Learn
    • Learning Center
    • Courses
    • Blog
    • Podcasts
  • Press
  • Contact

GOOD email marketing is like mastering the 15-second soundbite

Here’s a startling bit of research, done by EmailLabs and written up in MarketingSherpa, for all of you folks responsible for crafting email campaigns and newsletters:

This [past] fall tens of millions of emails from permission mailers were tested for a brand new metric: actual read time.
Turns out 15-20 seconds was the average. Consider the last email campaign or newsletter you sent. Could a typical reader skim the entire thing, digest the graphics, and decide to click on the best item for them in just 15-20 seconds?

Yes, people. You read that right. The read time of your precious prose is, on average, a lousy 15 seconds… 20 seconds, tops!

You labor so hard over that e-newsletter: spending countless hours writing it, then perfecting it, then testing it, then further refining it… and to what end? The bloody inconsiderate recipient spends a mere 15 seconds absorbing it! How rude!

So, what to do? Email marketers must become masters of the 15-second soundbite. The conventional wisdom in email marketing of short sentences, short paragraphs, placing the call-to-action so it appears above-the-fold in the preview pane, etc. etc. just won’t come close to cutting it any more.

Based on this study, I’ve been totally rethinking how we’re doing our regular “communiques” to our clients & partners. Perhaps we should ditch our current approach of a roughly-monthly, short-and-sharp 400-word e-newsletter? I think we’ll test another approach: where I strive to deliver a single idea or tip that offers real value to the recipient and coaxes that person into engaging in a dialogue with me — within a mere 80 words! (This paragraph, including this parenthetical note, is 80 words.)

Bite-sized chunks of relevant advice, personalized to that individual client’s situation, sent on more regular intervals than our current “communique”… Sound like a plan? (Actually it sounds like an extranet blog, but done less frequently and delivered via email instead of RSS.)

best place to buy prohormones

Comments

The Art of SEO

Chapter 7:
Content Marketing

From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.

Get Free Chapter

Related Posts

Blog Images

Your Ultimate Guide to Google Penalties

When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]

Read More
Blog Images

Using Psychology to Boost Your Conversion Rate Optimization

Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]

Read More
Blog Images

How to Master Social Selling on LinkedIn

Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]

Read More
As seen on
NBC ABC CBS Fox CW Haryard adweek foundr cnet
Capsule Bar Img
Will your content marketing turn readers into customers?

Download chapter 7 of The Art of SEO, Content Marketing

Download Now
netconcepts
  • submenu
    • About
    • Services
    • Problems We Solve
  • submenu
    • FAQ
    • Results
    • Who We’re Not a fit for
  • submenu
    • Case Studies
    • Testimonials
    • Learning Center
  • submenu
    • Courses
    • Blog
    • Podcasts
  • submenu
    • Press
    • Contact
netconcepts
© 2021-2022 Netconcepts. All Rights Reserved. Terms of Use Earnings Disclaimer Privacy Policy
Book

The Art of SEO

Chapter 7: Content Marketing

Yes, this is the book that Seth Godin referred to as “Hype-free, data-rich, and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”

Want to sharpen your SEO chops?...
start out with an appetizer before you dig into the main course!

Get Free Chapter
  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube