News & Media

What’s the best way to get listed in the Open Directory (aka DMOZ)? I often hear people complain that they can’t get their site listed. They wait for months and nothing happens. Then they resubmit and wait, and again nothing happens. Then you throw your hands up in the air, wondering if bribes or secret […]

If you read Marketing Profs, you may have seen my two-part article over the last couple of weeks Ten Tips to Help Your Blog Soar in the Search Engines. The tips involved… Specific customizing of your title tags Ways to clean up your URL structure and aggregate link gain to a single definitive (canonical) URL […]

In the past I have put together a list of my favorite WordPress plugins that will help extend your blog’s functionality, search engine optimize it and so forth. In addition, there are a number of tools that are not plugins that you could add to the blog or incorporate into your blog. Here is my […]

Gdata, short for Google Data APIs, promises to be Google’s new standard protocol for transmitting all sorts of data back and forth to Google and its various services. As Google states on Google Code: “All sorts of services can provide GData feeds, from public services like blog feeds or news syndication feeds to personalized data […]

In this continuation of ten useful tips about optimizing your blog for search engines, we look at the five remaining tips, including: sticky posts, heading tags, anchor text and more.

The problem with embedding a tracking code into URLs to track referrals from particular marketing campaigns or from particular partners is that inevitably those URLs end up in other places, such as in the search engines. Thus your referral numbers become overinflated. Case in point: Google’s “Inside AdSense” Blog. A couple days ago I searched […]