News & Media

Q: If a site has no backlinks except internal links, will Google add it to the index? Or add it to the index and not assign PageRank? A: A site with no links to it from outside websites must not be a useful, link-worthy site. Such sites, not surprisingly, tend not to get indexed by […]

realestate.co.nz is operated by the Real Estate Institute of New Zealand (REINZ). The site is a comprehensive meta-directory of listed properties in New Zealand and is currently the second most popular real estate site in New Zealand. The site boasts a number of Web 2.0 features including RSS, Google Maps, microformats and AJAX. Every page, […]

Founder of In Perfect Order, Jessica Duquette is also a business blogger. In an interview with Netconcepts founder and president Stephan Spencer she encourages business bloggers to spend as much time connecting with other bloggers as you do on your own posts. “Visit their site, comment on specific postings that can then link back to your site, participate in blogging carnivals, quote excerpts from their sites and link to their sites and allow others to do the same from your posts,” she says. Smart business blogging involves making good connections.

The Long Tail is crucial for companies with big inventories as an SEO tactic that enables them to draw customers to their websites and find products that may otherwise be buried in catalogues. But much may not change for small businesses with low quality products.

Rand Fishkin of SEOMoz has graciously shared 21 Tactics to Increase Blog Traffic, and there are some gems in there. I’d like to piggyback on a few of Rand’s points: 1. Choose the Right Blog Software (or Custom Build) — I’d say that over 95% of the time, WordPress will do the job and will […]

Breadcrumb navigation is wonderful for usability and for SEO. This text-based navigation shows where in the site hierarchy the currently viewed web page is located and your location within the site, while providing shortcuts to instantly jump higher up the site hierarchy.