News & Media

Q: How do you obtain your site’s Google rankings for a list of keywords? A: You can use the Google API (https://www.google.com/apis/) for that. Or you could use this free tool to monitor rankings: https://www.digitalpoint.com/tools/keywords/ which uses the Google API.

Q: You covered a lot of material on optimizing for Google, but what about optimizing for Google Images? A: Optimizing for Google Images, the image search engine at https://images.google.com, involves two things. First, make the image names have good keywords in them, separated by hyphens. Not too long though. Do keyword research to identify the […]

Q: Is it true that you should put JavaScript files in a separate directory and inhibit GoogleBot from searching it? A: No, there is no harm in letting Googlebot access your JavaScripts.

Q: What is a good KEI score? A: A good Keyword Effectiveness Indicator score is one where the ratio of keyword popularity (number of searches) to competitiveness (number of matching pages) is in the triple digits or greater. Bear in mind though that a KEI score is only a rough indicator of a good search […]

Q: Would a site with subdomains share that site’s PageRank, or does each subdomain URL count as a separate URL? A: Each URL has its own PageRank score, regardless of whether it is within the same domain or not.

Q: If the name of my website is XYZ, What is the best title to put for my About Us page? “XYZ-About Us” or “About us”? A: Neither, actually, unless XYZ is something a popular search term with your target audience. After all, no one is going to type in “about us” into a search […]