A good Keyword Effective Indicator score is?

September 26th, 2006

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Q: What is a good KEI score?

A: A good Keyword Effectiveness Indicator score is one where the ratio of keyword popularity (number of searches) to competitiveness (number of matching pages) is in the triple digits or greater. Bear in mind though that a KEI score is only a rough indicator of a good search term to target. Even if the number of matches returned by Google or Yahoo is small, a large percentage of the matching pages could have been professionally optimized, and in such situations, breaking into the top 10 could be quite difficult.