Blog & Feed Search SEO

Search Engine Strategies — Chicago, IL

December 6th, 2006


This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Detlev Johnson, VP, Director of Consulting, Position Technologies

Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner

Case Study:

Netconcepts Logo

  • A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
  • Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
  • A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
  • indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.
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Link Building Your Way to the Top of the Rankings

eComXpo — online

October 24th, 2006


Links are the currency of the search engines. Without good inbound links to your web site, your SEO efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building experts Stephan Spencer and Eric Ward as they guide us through the quagmire and show us the way to great search engine rankings.

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Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM

DMA Annual Conference 06 — San Francisco

October 16th, 2006


This dynamic, multi-faceted session will focus on how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. You will learn proven strategies and sure-fire tactics for how to leverage your blog’s ability to reach and influence your customers, prospects, and the media. In this session, we’ll show you how other marketers are already successfully integrating blogs, RSS, and podcasting into their online marketing communications mix, and achieving deeper more personalized relationships with their customers.

Learning Points:

  • Successfully use blogs and podcasts as direct marketing tools for getting your selling messages in front of prospective customers
  • Discover proven strategies for using your blog to reach the media and gain competitive advantage
  • Master top tips for optimizing your blog so that it improves your search engine marketing


  • Lee Odden, CEO, TopRank Online Marketing
  • Stephan Spencer, Founder and President, Netconcepts
  • Dr. Amanda Watlington, Owner, Searching For Profit

SEO: RSS Feeds Increase Visibility

October 1st, 2006


Originally published in Practical Ecommerce

Really Simple Syndication (RSS) is a great way to deliver content into the hands of potential website visitors. It is also a channel for syndicating your content onto others’ websites, which equates to free inbound links. Netconcepts’ founder and president Stephan Spencer shares some crucial tactics for maximizing the SEO benefit of your site’s RSS feeds.

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Blog & Feed Search SEO

Search Engine Strategies — San Jose, CA

August 8th, 2006


This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit

DMNews Goes Web 2.0 – feeds, trackbacks, comments & more

June 2nd, 2006

by has relaunched with a new design and a new back-end, both done by us at Netconcepts. On their blog, DM News’ founder and publisher Adrian Courtenay talks about the relaunch and gives us such glowing praise that I feel myself blushing!

A few new features worth noting:

  • The entire archives have been opened up. No more passwords required!
  • Articles support both comments and trackbacks.
  • Deep links to old articles have been maintained through 301 redirects.
  • The site now offers RSS feeds. Not just one main RSS feed, but every category has an RSS feed.

The significance of GData

May 12th, 2006


Gdata, short for Google Data APIs, promises to be Google’s new standard protocol for transmitting all sorts of data back and forth to Google and its various services. As Google states on Google Code: “All sorts of services can provide GData feeds, from public services like blog feeds or news syndication feeds to personalized data like email or calendar events or task-list items.” Imagine for instance, starting with a base feed, then adding query parameters like restricting to a particular category and date range and ending up with a customized feed that specifically fits your criteria. Gdata builds on the RSS 2.0 and ATOM 1.0 protocols.

Imagine your desktop machine — armed with your personal profile — communicating with Google (and even with the Web in general) about your email, search history, RSS subscriptions, calendar, bookmarks, blog posts, and the news… and all through the GData protocol. As Reto Meier states, “Google already has a ridiculous amount of my information. Now with an API that promises access to this information to use the way I want to, there’s one less reason to think about storing it anywhere else.” Kinda scary but also exciting at the same time. Google Operating System here we come!

Will we all be speaking GData in years to come? Will the GData protocol become as ubiqitous as the HTTP protocol? Only time will tell, but I certainly think GData is one to watch!

Beyond the Banner: New Ways to Brand in the Online Channel

Strategic Branding — Auckland, NZ

March 27th, 2006

Seminar by

Branding campaigns appear in many forms online besides the ubiquitous banner ad. There are blogs, RSS feeds, paid search ads (e.g. Google AdWords), contextual ads, natural (organic) search listings, text link ads, microsites, and podcasts, to name a few.

  • Gain an understanding of each of these channel’s unique benefits and where each fit in your brand strategy
  • Learn best practice techniques applicable to these new channels, with numerous examples

Leveraging digital communication technology – new opportunities

9th Annual Strategic Communications and PR Forum — Auckland, NZ

March 20th, 2006

Seminar by

New digital communication technology has drastically changed the landscape of possibilities in reaching your audiences. Find out what the latest technology trends are, and how they can be utilised to add value to your brand.

  • New communication channels and their use
  • Using technology effectively
  • Viral marketing trends
  • Emerging PR tools – RSS, blogs, wikis, podcasts, social networks, social tags, search engines