Partnering up has its advantages

July 27th, 2006


Have you considered incorporating content partners and marketing partners into your online strategy? For example, partnering with content providers who could augment your own content with additional related content? Or partering with sites whose visitors match your target market?… If, for example, you wanted to reach women online, you could partner with a site like iVillage.com and build a microsite together, then have them promote it through their site and subscription lists.

Think about the sites you advertise on as potential partners. Join forces and create a microsite together and then promote it to a joint captive audience. Or make a deal with them and syndicate some useful content onto their site. For example, you could develop a whole library of useful tips and, rather than doing standard banner ads, you could provide these tips to your partner, who would then fold it with the rest of their content. Et voila!… “Sponsored content”!

Even better if, between the two of you, you can develop some sort of “hook” or viral component, such as a funny video, an addictive game, a downloadable ebook, worksheet, calculator, widget, etc…

Got an example to share of a site where the whole is greater than the sum of the partners? Post a comment!

Microsites with “pass it on” appeal

June 16th, 2006


Microsites can be really good at going “viral” if they are clever and have “pass it on” appeal. Subservient Chicken, Burger King’s microsite was such a site. It featured a person dressed up in a chicken suit wearing lingerie. You could give it commands by typing them into a box. Pretty weird. Not surprisingly, it became quite popular and went viral.

You improve the chances that your campaign will go viral if it’s a microsite because then it’s at an arm’s length from your corporate/brand site. Corporate sites rarely go viral. Subservient Chicken, for instance, surely had more “pass it on appeal” as a separate site than as a subdirectory within the BurgerKing.com site.

Emerald Nuts launched a funny microsite called AngryLeprechaun.com, which they tied in with their very expensive Super Bowl commercial and promoted through press releases. The site was a spoof; supposedly a leprechaun was supposed to be in the television commercial and was edited out in the final cut. Consequently, the leprechaun was very angry about it so he set up his own website. Visitors can watch the ‘unedited’ video clips with him in the commercial. Cute idea.

Another funny microsite is the counterfeit Mini spoof site. Brilliant!

What are your favorite microsites? Post a comment!


June 1st, 2005

micronAir screenshotA brand microsite for Freudenberg. Freudenberg manufactures cabin air filters that help remove dust, pollutants and odors from a vehicle’s passenger compartment, enhancing driving comfort and improving air quality. With this site, built by Netconcepts, microAir are able to offer their customers easy access to product information and the ability to purchase products online with no hassle. With the touch of a button the site can add, edit and remove products, view orders and process online credit card payments.

[ database | client admin cms | SEO ]

Visit The Site: micronAir


March 1st, 2005

MyChurchLoan screenshotA microsite of the Evangelical Christian Union (ECCU), dedicated to generating loan inquiries from churches specifically. Being a search engine optimized website, the site generates qualified prospects from natural search listings. This content rich website provides an easy to fill in inquiry form whilst asking the inquirer if they would like to join the ‘More Than Money’ electronic newsletter offering educational articles on managing and growing ministries.

[ SEO ]

Health Insurance Basics

October 1st, 2004

Health Insurance Basics screenshotMicrosite for WellPoint. Netconcepts worked with WellPoint to create an innovative user friendly and search engine optimal website. The site needed to serve both new and existing customers, as an online resource providing information and advice on health coverage. Health insurance is a highly competitive field, so the design had to reflect and enhance the information available on the site.

[ SEO ]

Visit The Site: Health Insurance Basics

Pure Energy

February 1st, 2004

Pure Energy screenshotPure Energy ® is a Vector Limited initiative promoting natural gas to Auckland consumers and businesses. Netconcepts was commissioned to create an information rich and intuitively organised website that would serve Pure Energy’s goals. Easily managed via a Netconcepts content management system, Pureenergy.co.nz offers easily accessed answers to Aucklanders’ natural gas questions in an appropriate design context.

[ database | client admin cms | SEO ]

Visit The Site: Pure Energy
Further Work For This Client: Vector Gas Portfolio, Vector Electricity Network and Vector Networks Portfolio


November 1st, 2002

New Zealand Tourist screenshotA microsite of MyTravelAgency.com. Serves the general public and companies with planning and implementation of business and leisure travel arrangements in New Zealand.

[ database | client admin cms | SEO ]

Visit The Site: New Zealand Tourist


November 1st, 2001

Pantethine.org screenshotA microsite that was designed to provide medical professionals and clinical researchers with easy access to the clinical science from human and animal studies in which pantethine was administered.

[ static SSI | SEO ]

Visit The Site: Pantethine


November 1st, 2001

Pantesin screenshotA microsite for Pantesin, a high-quality pharmaceutical-grade brand of pantethine. Pantesin is manufactured by Daiichi Pharmaceutical Co., Ltd. and has been recently introduced as an ingredient to the North American dietary supplement market through its subsidiary company, Daiichi Fine Chemicals, Inc.

Pantesin has a strong history associated with it that makes it the premium source of pantethine available on the market today. Daiichi is the original producer of pantethine and has been manufacturing and marketing the product in Japan for more than 35 years.

[ static SSI | SEO ]

Visit The Site: Pantesin