November 1st, 2003

Ecowool screenshotThe previously existing site for ecowool was very well search engine optimized; our priority was to improve presentation, useability and ease of purchase. Our target result – to dramatically increase traffic and sales. A significant part of the budget was allocated for post-completion optimization and marketing.

[ database | client admin cms | SEO ]

Visit The Site: Ecowool

Google Change Good News for Marketers

October 2nd, 2003

Originally published in Catalog Age

The news that Google is continuously reindexing the Web is a gift for online marketers says Brian Klais, Vice President of EBusiness at Netconcepts in an interview with MultiChannelMerchant.

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Madison firm helps e-tailers get Googled

October 2nd, 2003

Originally published in Capital Times

How do online retailers reel in the customers? In an interview with The Capital Times, Communications Director of Madison-based arts and crafts retailer said companies need to be investing time and resources into getting it right. His company called on the expertise of Netconcepts and received a 45% improvement in traffic to their website.

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Create pages for customers, not search engines, experts urge retailers

June 5th, 2003

Originally published in Internet Retailer

Online retailers must be careful not to fall into the trap of creating pages for search engines, rather than customers, warn experts. In a panel presentation at the Annual Catalog Conference, panelist Stephan Spencer, President of Netconcepts said online retailers need to make their content sing to the search engines.

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Steve Spangler Science

June 1st, 2003

Steve Spangler Science screenshotEcommerce site with an integrated experiment database, all updated and maintained through the client admin.

Steve Spangler has made great use of audio clips to explain some of his amazing products.

[ database | client admin cms | SEO ]

Visit The Site: Steve Spangler Science
For Further Reading: Testimonial, Case Study and Steve Spangler Blog

Cabela’s Corporate Outfitter

November 1st, 2002

Cabelas Corporate Outfitter screenshotThis is a subsite of Netconcepts was commisioned to create a site that was both useable and search engine friendly. With a database of thousands of products, the h1, page title and meta tags are generated dynamically.This helps significantly with increasing visibility and page rank in search engines like google. A database driven website traditionally has long urls with stop characters like “?” which prevent the site from being spidered. A simple naming system for each product page has avoided this enabling the entire site to be spidered with short urls also being friendly to bookmarking.

Netconcepts also provides the branded subsites of Corporate outfitters like Stihl Corporate Outfitters and

[ database | client admin cms | SEO ]

Visit The Site: Cabela’s Corporate Outfitter

Designer Exposure

October 1st, 2002

Designer ExposureThis site is unusual for an ecommerce site in that every product is a one off. The client updates the site by adding images and descriptions through an administration interface, and with stock being added daily the process needed to be easy to use. The client uploads a large image for each product which is automatically sized into large medium and thumbnails.

This site still performs well in search engines considering it has thousands of products changing daily. Makes good use of Netconcepts’ gravityMail email marketing software which comes as part of our ecommerce solution.

[ database | client admin cms | SEO ]

Visit The Site: Designer Exposure

Benefits far outweigh cost for this fashion brand

“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”

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Learning from the Dot-Bombs

July 1st, 2002


Originally published in Unlimited

Remember 20th century e-commerce? Perhaps you’d rather forget. The days when people threw money at any e-business idea that sounded vaguely plausible are long gone, but they shouldn’t be forgotten. Some of those famously ill-fated ideas had merit, but the execution let them down.

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Clothing retailer takes audit advice on board

“The recommendations provided throughout the audit were easy to understand and actionable.”

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