Toy Stories: Show-and-Tell Blog Hooks Customers
Colorado science teacher, marketing guru, and Netconcepts’ GravityMarket client, Steve Spangler sits down with the Wall Street Journal to discuss his blog’s successful impact on his business.
In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.
Steve states, “I found a couple Web sites [that I liked] and they said “Netconcepts” on the bottom. So I contracted [the company] to redesign the Web site. I wanted to find somebody that wasn’t in my industry, to not get the same old stuff. I liked what [the Netconcepts LLC founder Stephan Spencer] was saying about showing people you’re the expert in that field by what you write. I found out how important it was to have more content, like our experiment library. People started visiting.”
Read entire Wall Street Journal article here.
Comments

Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Related Posts

Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]
Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]
Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]
Read More