Former Netconcepts Press

Netconcepts Reports 34% Year-over-Year Increase in Retail Natural Search Sales for Black Friday through Cyber Monday

December 2nd, 2009

MADISON, WI â?? December 2, 2009 â?? When consumers went looking for their holiday bargains this year, more than ever before turned to online search engines rather than standing in lines.

Netconcepts, a leader in natural search marketing conducted a study across a sampling of its online retail clients. These retailers averaged an increase of 34% in revenue from natural search over the same time period last year.

The study by found that Black Friday through Cyber Monday natural search trends were much higher for companies using best practices for natural search optimization. Their study included research from major online retail search clients using Netconceptsâ?? patent-pending automated natural search marketing technology, GravityStreamTM.

â??Our study shows that natural search is significantly outperforming the year over year retail growth numbers being reported for the 2009 holiday kickoff weekend,â? said Brian Klais, Executive Vice President of Search for Netconcepts. â??Sites optimized for natural search get their shoppers directly to the products they are seeking. Conversion rates for these shoppers are substantially higher as well,â? said Klais.

Netconceptsâ?? research further shows that Cyber Monday is not a one day phenomenon. Studies from recent years show that every Monday between Thanksgiving and Christmas continues to increase in traffic as the holiday grows nearer. Peak traffic occurs mid day in each time zone, indicating that most consumers are shopping and buying during their lunch hours.

Netconcepts, the leading provider of natural search marketing, offers automated natural search technology and value added services tailored to help retailers drive online sales. For the largest retail brands, Netconceptsâ?? GravityStream solution is an award winning, patent pending SaaS technology that powers the natural search channel. Netconcepts serves retail brands such as Cabelaâ??s, Northern Tool, Ann Taylor, Campmor, Woolrich, and Builderâ??s Square, among many others. Founded in 1995, Netconcepts is headquartered in Madison, Wisconsin, with offices in Auckland, New Zealand and Beijing, China.

See Netconcepts at

August 31st, 2009

Netconcepts will be well represented at this year’s annual summit in Las Vegas, September 21-23. These are very informative sessions you should attend:

Stephan Spencer will be moderating “Extreme Makeover – SEO Edition,” where several websites will be deconstructed, then reconstructed with functional mockups using improved optimization.

Brian Klais
will participate in the panel discussion “40+ Specific Things You Can Do to Make More Money Next Week” showcasing tips that will have an immediate affect on your bottom line.

To make an appointment to talk with Netconcepts at, please complete the contact us form and let us know how to reach you at the show.

Web Search Headed from GUI to LUI

August 12th, 2009


Originally published in talks about a “smarter” web with Stephan Spencer at Search Engine Strategies in San Jose, CA.

Web Search Headed from GUI to LUI.

Link Economics 101: A Prerequisite for Advanced SEO

August 7th, 2009


Originally published in Search Engine Land

Read Stephan Spencers latest article in Search Engine Land discussing effective and profitable link building for SEO.

Link Economics 101: A Prerequisite for Advanced SEO.

Yahoo! – Microsoft Bing Deal

July 31st, 2009


Originally published in MultiChannel Merchant

Stephan Spencer comments to MultiChannel Merchant on the Yahoo!/Microsoft Bing deal.

Pottery Barn Boosted SEO Results by 1,000%+

August 13th, 2008


Originally published in MediaPost Publications

In this article Forrester Research discusses how large ecommerce businesses will use online marketing to grow this channel. Natural Search is one piece of the online marketing pie. Home decor etailer Pottery Barn increased the success of their organic search initiative with use of Netconcepts SEO technology:

“…Pottery Barn boosted natural search results between 1,000% and 9,800% across its sites by investing in GravityStream, a technology sold through its search agency to automate SEO work. “

To read the complete article, visit the Marketing Daily column at MediaPost Publications.

Chain Store Age Features Cabelas SEO Success

August 5th, 2008


Originally published in Chain Store Age

A recent article in Chain Store Age focuses on the impact GravityStream SEO technology by Netconcepts has had on the Cabela’s website. Multi-Channel retailer Cabela’s ecommerce website ranks highly in search engines with an optimized version of their website running GravityStream technology. This technology automates optimization so that search engine spiders can read and understand the content of the Cabela’s site. One of the benefits of this scalable technology is shorter URLs which are search engine friendly. The optimized site is in sync with the native site, which was not the case with other SEO efforts Cabela’s had tried in the past. The GravityStream solution is particularly effective for non-branded items, also called Long Tail terms. The SEO version of the site has paid off, and in 2007 alone, Cabela’s saw a 140% increase in visits and a 70% jump in sales.

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Search Engine Marketing Lives up to Projected Growth

July 30th, 2008


Originally published in Internet Retailer

The growth of search engine marketing (SEM) predicted by investment firm Piper-Jaffray in a study they published in 2003 — projected that worldwide total revenue from search would reach $7 billion by 2007. Actual revenue for North America alone was $12 billion in 2007. The investment in SEM represents both paid online advertising, and a renewed interest online retailers have in managing their organic search channel. Netconcepts serves leading brands, who we see are increasing their investment and treating organic optimization as an ongoing need, no longer a one-time application.

ABC News Interview of Chloe Spencer at BlogHer 08

July 18th, 2008


Originally published in ABC7 News

In this ABC7 news clip, “Women Bloggers Convene in San Francisco,” the Bay Area station covered the BlogHer 08 conference. The clip includes an interview of Netconcepts founder’s daughter Chloe Spencer. Chloe is a professional blogger; her passive income is derived from Google AdSense.

View the interview here.

What Builds Your Brand?

July 9th, 2008


Originally published in WebProNews Videos

Netconcepts President & Founder Stephan Spencer and other industry experts are interviewed for their opinion on this topic. What is more important for a brand, being more visible to customers, or being engaged with customers?

Watch the video interview here and decide for yourself.