Former Netconcepts Press

Ecommerce Websites Critiqued at Internet Retailer Show

June 20th, 2008


Originally published in Internet Retailer

This year’s Internet Retailer show had increased attendance of 25% more. The show included a panel that netconcepts Founder & President Stephan Spencer participated in. Along with consultants Lauren Freedman, president of The E-Tailing Group, and Amy Africa, president of Eight by Eight, the three reviewed websites for SEO opportunities. Two common issues that were found were long URLs and redirects which can be confusing to users and search engines. The session was jam-packed and received rave reviews.

Social Media Tips and Tricks

June 17th, 2008


Originally published in Metamend

Interviewed by Jim Hedger of Metamend, Stephan Spencer, founder & president of Netconcepts, recaps a few tips, and tricks from his session at SES Toronto 2008. If you missed this powerful session at SES, learn some nuggets of useful link building tricks from one of the masters.

View the full video interview here.

Link Building Strategies for Internet Retailers

June 11th, 2008


Originally published in Get Elastic

In this video Stephan Spencer, Netconcepts President & Founder is interviewed at the Internet Retailer conference by Get Elastic about Link Building strategies for online retailers. How can your organization increase PageRank to interior pages? Does a link building initiative mean building links only to your home page? What is ‘PageRank sculpting‘, and how can it impact a website?

To view the video interview and learn more on this topic, go here.

Playing with Bots

June 9th, 2008


Originally published in WebProNews

Learn more about PageRank sculpting, URL rewrites, and redirects in this video interview conducted by Mike McDonald at SMX Advanced in Seattle. Stephan Spencer, founder of Netconcepts and SEO guru discusses these topics and PageRank flow, which he had shared in the Bot Herding session at the conference.

View the full interview here.

Thompson Cigar Optimizes for Long Tail Sales

May 23rd, 2008


Originally published in Internet Retailer

Sales from Long Tail keyword phrases weren’t common for online retailer Thompson Cigar. Happy to rank well not only for head terms such as “cigar” or “humidorâ??, the company engaged with Netconcepts to automate their SEO initiative. Within a few weeks, the firm’s GravityStream technology was implemented for the Thompson site. This solution is used by leading brands to capture search traffic on longer and the more specific keyword phrases known as the Long Tail. Gina Bongiovanni, director of Internet marketing at The Thompson Group, parent company of Thompson Cigar is looking forward to capturing the Long Tail. The GravityStream reporting is also tied into retailers’ analytics so the results can be measured.

Retailers Can Improve Organic Search Performance

March 30th, 2008


Originally published in Internet Retailer

Most large ecommerce websites have a small percentage of pages that deliver traffic because the site is not readable by search engines bots. This product spotlight article in Internet Retailer, Brian Klais, V.P. of Search at Netconcepts describes this common dilema and a scalable solution to optimize large websites so search engine spiders can find and index a larger percentage of the site. This automatic optimization technology, called GravityStream, allows for on-page optimization across categories and sub-categories. Optimized pages will increase ranking and traffic, and ultimately conversion.

Link-Building Impacts Search Engine Ranking

January 3rd, 2008


Originally published in Internet Retailer

Netconcepts founder and president Stephan Spencer discusses the mystery of link-building. Links can influence ranking and play an important role in natural search optimization. To get a jump on the competition, online retailers need to build valuable links over time and resist paid links schemes which search engines frown upon. Quality links can increase search engine ranking.

Holiday 2007 Search Traffic Increases 14.5%

December 7th, 2007


Originally published in Internet Retailer

A survey by Netconcepts of leading-brand online retailers showed a 28% increase in natural search traffic from Monday November 19, 2007 to the Monday after Thanksgiving, November 26th. The 30 retailers surveyed consist of Netconcepts clients, who dominate the top 200 of the Internet Retailer list of Top 500 online retailers. Their search traffic increased an average of 14.5% for the season week-over-week, up from 9% in 2006.

SMX: Wikipedia, Yahoo Answers & Answer Sharing

October 19th, 2007


Originally published in WebProNews

A recap of this panel at SMX that Netconcepts Founder and President Stephan Spencer presented on. Moderated by Danny Sullivan, Danny Sullivan, Editor-in-Chief, Search Engine Land, the panel which included Lise Broer “Durova”, Administrator, Wikipedia, Jonathan Hochman, Founder/President, Hochman Consultants, Matt McGee, SEO Manager, Marchex and Don Steele, Director of Digital & Enterprise Marketing, Comedy Central. The focus of the discussion were tips on how to engage with end-users delicately to manage your brand.

Read the full recap here at WebProNews.

Cabela’s Derek Fortna on SEO

October 10th, 2007


Originally published in Target Marketing

In this article written by Kate DeBevois, Senior Associate Editor for Target Marketing, the spotlight turns on GravityStream. Derek Fortna, Cabela’s Marketing Programs Manager, reports on GravityStream’s implementation and success.

With its Web site approaching 50,000 product pages and more than 200,000 unique products, such as â??hunting socks,â?? â??compound bowsâ?? and â??riflescope accessories,â?? the company required a more robust natural search solution. So it turned to software provider Netconcepts to update its site with GravityStream, a natural search management platform that helped Cabelaâ??s gain a real-time, Web-crawler version of its site and allowed the company to optimize existing pages without rebuilding the entire site. This resulted in a 200 percent traffic increase and a 50 percent online sales increase within the first six months of implementation.

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