SEO

Stephan Spencer recently sat down to discuss SEO with Google software engineer Amanda Camp. Amanda personally developed many very popular Google tools and she continues to innovate the search engine space. Get the insiders, perspective into Google’s latest innovations, sitemaps, Googlebot, PageRank, and which best practices will put your site in Google’s good graces. The […]

In this article Stephan Spencer, Founder and President of Netconcepts, reviews a website of a seasonal company offering tips to increase rankings and online marketing for organic search. Stephan writes, “Competing for organic search visibility during the holiday shopping season requires a ramp-up in online marketing â?? namely, link building and link baiting â?? many months in advance. It should start now, in fact.”

Search engine optimization (SEO) is an art as well as a science. As with any scientific discipline, it requires rigor. The results need to be reproducible, and you have to take an experimental approach — so not too many variables are changed at once. Otherwise, you wonâ??t be able to tell which changes were responsible for the results.

You can glean a lot about SEO best practices, latest trends and tactics from SEO blogs, forums and e-books. But it can be hard to separate the wheat from the chaff, to know with any degree of certainty that a claim will hold true. Thatâ??s where the testing of your SEO comes in. Prove what works and what doesnâ??t.

Ward’s appears to have done some search engine optimization (SEO), and it was a good start, but I discovered costly mistakes and much opportunity yet untapped. Currently its site is not present in the first five pages of Google for key terms such as â??lab equipmentâ?? and â??lab suppliesâ?? or for category names such as â??microscopesâ?? and â??chemicals.â??

I had the distinct pleasure of spending an hour on the phone with Vanessa Fox, Product Manager of Google Webmaster Central, interviewing her just over a week ago. Our discussions ran the gamut of SEO issues, redirects, duplicate content, AJAX, Flash, PageRank, and of course, the wealth of tools and reports that Google has made […]

Interview Transcript [music] Announcer: Hi, and welcome to the official podcast of AMA Hot Topics Search Engine Marketing, where our conference chair Stephan Spencer, the founder and president of Net Concepts, interviews some of the industry’s top thought leaders, who also happen to be speakers at the Hot Topic events taking place this spring: April […]