Leading New Customers to Your Site to Purchase

Leading New Customers to Your Site to Purchase

Business to Business Marketing on the Internet (IIR) — San Francisco, CA

January 28th, 1999

Seminar by

Your online enemy is no longer your competitor, but instead the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the customer’s attention then close the sale.

  • Using existing customer data to target new customers
  • The targeted approach to e-mail
  • The benefits of an interactive site for product testing and demonstration
  • Case studies of innovative companies succeeding in new business acquisitions

Profiling Your Customers Using the Internet

Linking Customer Databases with the Internet for Improved Customer Relations (IIR) — San Francisco, CA

October 26th, 1998

Seminar by

The Web can be a powerful tool for collecting detailed, up-to-date profile information about your customers and potential customers. There are many creative ways to tap in to various primary and secondary research sources. We’ll discuss how INX:

  • Leverages customers, customers’ sites, employees, research firms, and online knowledgebases
  • Compels users to profile themselves through online communities, personalization, and “Yellow Pages” directories
  • Expanded their profiling system into an extranet
  • Obtained, consolidated, and integrated multiple databases into their profiling system