News & Media

Full Compass is a supplier of audio, video and lighting equipment, and targets musicians, theatrical and staging crews. This site boasts extensive functionality on the back-end, including some quite sophisticated integration with their own back-end systems. The site has tens of thousands of pages in Google. The revamp that we completed included a total site […]

Have you considered incorporating content partners and marketing partners into your online strategy? For example, partnering with content providers who could augment your own content with additional related content? Or partering with sites whose visitors match your target market?… If, for example, you wanted to reach women online, you could partner with a site like […]

I’ve just released “SEO Title Tag”, a plugin for WordPress. As the name implies, it allows you to optimize your WordPress site’s title tags in ways not supported by the default WordPress installation. For example: If you define a custom field (called “title_tag”) when writing or editing a post (or static page), that custom field […]

Link building is not all about transferring PageRank. Don’t get caught in the trap of basing your decision on high PageRank score alone. There are other considerations to be taken into account. For example, your backlinks need to represent a range of importance scores (PageRank) so that Google doesn’t construe your link network as unnatural. […]

Search engines, Google in particular, seem to love blogs. This is in part due to the fact that search engines rely heavily on links for their ranking algorithms, and the blogosphere is rich with interlinkages. Bloggers constantly link to each other – through “hat tips,” “blogrolls,” “trackbacks,” and so forth. Furthermore, blogs tend to be heavy on content and light on search-engine-unfriendly features like overly complex URLs, frames, JavaScript-based links and Flash. I’ve seen new blogs quickly penetrate Google’s top results where a brandnew, traditional website might have languished in the “Google sandbox” for a number of months…

Zearth.comâ??s staff operates a blog at zearth.blogspot.com, although they are relatively new to the concept. They signed up for a free Blogger.com blog, which wasnâ??t ideal as youâ??ll soon discover. The traffic into the blog is only a trickle, but they have received a couple thousand dollars in sales because of it, so itâ??s a start.