News & Media

Q: Why do drop down menus pose a problem for Google, if you have the code within the html as opposed to calling out to the code. A: Because Googlebot doesn’t execute the Javascript/Java/etc. programming code in your page that is required to operate the drop down menus.

Q: When using text nav, where do I place the keyword(s) within the hyperlink text? Before/after a “?”…? A: Umm… There is no ?” in hyperlink text. For example: Ford cars and trucks doesn’t have a ? character anywhere. Your keywords can go anywhere in the hyperlink text.

Q: Would it be better to have meta tags at the end of the page and content first to improve keyword prominence? A: No, you can’t do that. Meta tags must be contained within the HEAD portion of your web page, which is at the top before the BODY.

Q: Is the “title” attribute (not tag) useful at all? A: Negligible, but doesn’t hurt (assuming you’re not loading it up with keyword spam).

Q: Does the robots.txt file help with the dynamic page issues? A: No.

Q: Please tell us how to avoid dynamic page issues (like the “?” in query strings, etc.) A: Either install a server module/plug-in that allows you to rewrite your links or, recode your site to embed your variables in the path info instead of the query string, or if you can’t or don’t want to […]