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Leading New Customers to Your Site to Purchase

Your online enemy is no longer your competitor, but instead the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the customer’s attention then close the sale. Using existing customer data to target new customers The targeted approach to e-mail The benefits of an […]

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Profiling Your Customers Using the Internet

The Web can be a powerful tool for collecting detailed, up-to-date profile information about your customers and potential customers. There are many creative ways to tap in to various primary and secondary research sources. We’ll discuss how INX: Leverages customers, customers’ sites, employees, research firms, and online knowledgebases Compels users to profile themselves through online […]

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Book

The Art of SEO

Chapter 7: Content Marketing

Yes, this is the book that Seth Godin referred to as “Hype-free, data-rich, and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”

Want to sharpen your SEO chops?...
start out with an appetizer before you dig into the main course!

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