Ecommerce

Your online enemy is no longer your competitor, but instead the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the customer’s attention then close the sale. Using existing customer data to target new customers The targeted approach to e-mail The benefits of an […]

The Web can be a powerful tool for collecting detailed, up-to-date profile information about your customers and potential customers. There are many creative ways to tap in to various primary and secondary research sources. We’ll discuss how INX: Leverages customers, customers’ sites, employees, research firms, and online knowledgebases Compels users to profile themselves through online […]