Thompson Cigar Optimizes for Long Tail Sales

May 23rd, 2008


Originally published in Internet Retailer

Sales from Long Tail keyword phrases weren’t common for online retailer Thompson Cigar. Happy to rank well not only for head terms such as “cigar” or “humidorĂ¢??, the company engaged with Netconcepts to automate their SEO initiative. Within a few weeks, the firm’s GravityStream technology was implemented for the Thompson site. This solution is used by leading brands to capture search traffic on longer and the more specific keyword phrases known as the Long Tail. Gina Bongiovanni, director of Internet marketing at The Thompson Group, parent company of Thompson Cigar is looking forward to capturing the Long Tail. The GravityStream reporting is also tied into retailers’ analytics so the results can be measured.