Thompson Cigar Optimizes for Long Tail Sales
Sales from Long Tail keyword phrases weren’t common for online retailer Thompson Cigar. Happy to rank well not only for head terms such as “cigar” or “humidorâ??, the company engaged with Netconcepts to automate their SEO initiative. Within a few weeks, the firm’s GravityStream technology was implemented for the Thompson site. This solution is used by leading brands to capture search traffic on longer and the more specific keyword phrases known as the Long Tail. Gina Bongiovanni, director of Internet marketing at The Thompson Group, parent company of Thompson Cigar is looking forward to capturing the Long Tail. The GravityStream reporting is also tied into retailers’ analytics so the results can be measured.
Comments
Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Related Posts
Thursday Three: Embrace Journaling, Tackle Tardiness, and Explore Our Energetic Echo
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Scaling a SaaS Company with Jason Morehouse “A crucial factor to business success is to find and take the personal path that works best for you.” — Jason Morehouse […]
Read More
Thursday Three: Harrison’s harmony, conquering a blank canvas, & gut health hacks
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Be a Sales Game Changer with Fred Diamond “True elite sales professionals develop a dedicated mindset, proactive client interaction, and continuous self-preparation. They understand their client’s needs and enable […]
Read More
Thursday Three: Rebirth of sleeper trains, 4,000 weeks is a long/short time, and golden age for medicine
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: A Story Worth Retelling with Luke Storey “Aligned values are the cornerstone of successful partnerships, whether in business or life, as they shape our moral code, define our priorities, […]
Read More
