We keep getting sudden dips in traffic and we can’t figure out what’s causing it.
Like on-off drops in traffic, recurring dips can be baffling. Things like seasonality of searches, a drop in the frequency of content updates, or more competitors entering the market are common causes, but tracking down the real culprit can be time consuming.
SEO is long-term investment that needs constant maintenance. I can help you develop a strategy that will give you year-on-year gains in traffic that are less prone to variation. I can also help you pinpoint the cause of dips in traffic, and build in strategies to mitigate them.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More