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My site aggregates content from other sites, and we don’t get a lot of organic traffic.

People aggregate content for all sorts of reasons, some of them legitimate, and some not so legitimate. If you choose to aggregate someone else’s content, then unfortunately you are always going to run into issues. This is due to the fact that search engines do not like duplicate content. Why would they serve up your page when they can get original content somewhere else? The bad news is, if you want to improve your organic traffic, you’re probably going to have to start from scratch and create original content. If this seems like a daunting task, don’t worry—I can guide you to do it in the most efficient and effective way possible, including sourcing content from professional SEO writers.

The Art of SEO

Chapter 7:
Content Marketing

From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.

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Your Ultimate Guide to Google Penalties

When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]

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Using Psychology to Boost Your Conversion Rate Optimization

Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]

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How to Master Social Selling on LinkedIn

Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]

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The Art of SEO

Chapter 7: Content Marketing

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start out with an appetizer before you dig into the main course!

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