I’m spending a lot of money on PPC, and not seeing the results I’d like to.
A lot of people frame SEO and PPC as an either/or proposition. The truth is, it all depends on what you’re trying to achieve. SEO is a long-term project that requires a significant investment of time and money, and most people opt for a mix of SEO and PPC. While SEO is essential for a successful website, it should blend in with your overall marketing mix. I can work with you or your marketing team to ensure you get that mix right the first time, achieving the best possible conversion rates with the lowest possible CPC.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More